SEO/SEM Marketing Manager

dominion-enterprises•Norfolk, VA

6d•Onsite

About The Position

DX1, a division of Dominion Enterprises, is hiring an SEO/SEM Marketing Manager to join their Norfolk, Virginia-based team. This role will manage the SEO/SEM team, focusing on search engine marketing (paid search), search engine optimization (organic search), and website analytics. DX1 provides a cloud-based dealership management system for the motorsports industry, building and maintaining customer-facing websites for dealers selling a variety of vehicles and equipment. The position requires an experienced SEO/SEM Manager to lead the search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution, managing a small team while overseeing a high-volume client portfolio. The ideal candidate will think like a boutique digital marketing agency but can build scalable processes for consistent results across many accounts. They should be highly organized, data-driven, process-oriented, and passionate about continuous improvement through automation, AI, and marketing technology.

Requirements

5+ years of SEO and SEM experience with proven results.
2+ years managing or mentoring marketing professionals.
Experience managing multiple client accounts in an agency or high-volume SaaS environment.
Strong understanding of technical SEO, local SEO, content strategy, and paid search.
Advanced knowledge of Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, Google Ads, SEMrush, PageSpeed Insights, Screaming Frog SEO Spider, Raven Tools (or similar reporting platforms).
Experience implementing conversion tracking, event tagging, and attribution.
Strong analytical skills with the ability to translate data into business recommendations.
Excellent project management, prioritization, and organizational skills.
Ability to thrive in a fast-paced environment while managing competing priorities.

Nice To Haves

Experience working with automotive, powersports, RV, marine, or other dealer-based industries.
Experience supporting SaaS products or website platforms.
Familiarity with Local SEO for multi-location businesses.
Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO.
Knowledge of AI-assisted marketing workflows and automation tools.

Responsibilities

Lead, mentor, and develop a team of up to three SEO/SEM specialists.
Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
Prioritize work based on business impact, client needs, and team capacity.
Establish processes, documentation, and quality standards that improve efficiency and consistency.
Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.
Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.
Continuously identify opportunities to automate repetitive work using technology, templates, AI, and workflow improvements.