SEO & PPC Marketing Manager

Tribute Technology•,

23d

About The Position

Tribute Technology is hiring an SEO & PPC Marketing Manager to own and grow search channels for funeral home and death care brands across the United States and Canada. The role leads SEO, paid search (PPC), Generative Engine Optimization (GEO), and AI Optimization (AIO), manages a team spanning the US, Canada, and the Philippines, and is accountable for channel performance and efficiency. This is a hands-on leadership role responsible for setting strategy, developing new ideas, managing people across channels, and building a unified, reliable reporting system that combines channel data for client reporting. The manager owns search strategy, execution, and results; manages budgets and bidding; guides SEO and AI-search visibility efforts; develops team processes; and translates channel data into clear client-facing insights.

Responsibilities

Own strategy, execution, and results for SEO, PPC, GEO, and AIO across client accounts.
Manage paid-search budgets and bidding across Google Ads and other paid platforms, focusing on CPC, CPA, and ROAS.
Lead technical, on-page, and off-page SEO, including site audits, content strategy, keyword research, and link acquisition.
Develop the approach to GEO and AIO to improve client visibility and citations in AI-generated answers, including Google AI Overviews, ChatGPT, Perplexity, and Claude.
Improve channel efficiency through testing, automation, and smarter allocation of budget and effort.
Track developments in search, paid media, and AI-driven discovery and turn them into new client offerings and tactics.
Design and run structured experiments, then scale successful approaches.
Present strategy, results, and recommendations to leadership and partner teams as the senior internal search voice.
Manage and develop specialists in the US, Canada, and the Philippines, including hiring, coaching, and performance reviews.
Build, document, and refine team processes for campaign launches, SEO updates, QA, and reporting.
Coordinate across time zones and adapt strategy to each market's search behavior, competition, and regulations.
Manage daily team workflows, including priorities, task assignment, capacity, and deadlines.
Own reporting end to end, from data sources through client-ready dashboards.
Combine data from SEO, PPC, GEO, AIO, and analytics platforms into one source of truth.
Define channel KPIs and reporting standards and ensure numbers are accurate, consistent, and timely.
Turn data into clear client-facing explanations of what happened, why it happened, and what comes next.