SEO Manager

Sierra • San Francisco, CA

2d • $170,000 - $200,000 • Onsite

About The Position

At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor and Clay Bavor. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.

Requirements

• 7–10 years of SEO experience driving organic growth for B2B and technical audiences, with a proven track record of improving rankings, organic visibility, and pipeline—not just traffic.
• Deep technical SEO expertise, including site architecture, crawlability, indexation, page performance, structured data/schema markup, and optimizing content for both traditional search engines and AI/LLM discovery.
• Strong content strategy and editorial judgment, with the ability to create high-quality content that resonates with enterprise buyers while leveraging AI to scale content production without sacrificing quality.
• A strategic, data-driven mindset, proficient with Google Search Console, GA, Ahrefs/Semrush, LLM rank tracking, and analytics tools to translate complex SEO data into actionable business insights.
• A self-starter who thrives in high-growth environments, embraces AI and automation, and is motivated to build and own a scalable, pipeline-focused SEO function from the ground up.

Nice To Haves

• Experience with programmatic SEO: generating high-quality pages at scale using templates, data, and AI.
• International SEO experience (hreflang, localized content, multi-market strategy) to support Sierra's expansion across markets like France, Spain, and the UK and Ireland.
• A constant backlog of experiments you're eager to run, with the discipline to scale what works and move on from what doesn't.

Responsibilities

• Define and execute Sierra's SEO strategy to capture and maintain top rankings across both traditional search engines and AI answer engines, driving organic growth on high-priority terms.
• Build and scale an AI-powered content engine, producing high-quality content and gated assets that attract enterprise buyers, establish topical authority, and support both organic and paid demand generation.
• Optimize website performance and authority, owning technical SEO, site architecture, page speed, internal linking, and external backlink strategy to improve crawlability, indexing, rankings, and domain authority.
• Lead Sierra's AI search strategy (AEO/GEO) by ensuring content is cited and recommended in AI-generated answers while continuously monitoring rankings across Google and LLMs to adapt to evolving search behavior.
• Measure and communicate SEO impact, using data to connect rankings, traffic, leads, and pipeline, and continuously optimize investments based on business outcomes.
• Partner closely with Product Marketing and Campaigns to turn search insight into assets that rank and convert, and with the web team to ship the technical changes that move rankings.
• Work alongside the performance team to feed organic-built resources into their programs, and share a pipeline goal with the broader GTM team.

Benefits

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits for you and your family
• Life insurance and disability benefits
• Retirement plan dependent on country of employment
• Parental leave
• Fertility and family building benefits through Carrot
• Lunch, as well as delicious snacks and coffee to keep you energized
• Discretionary benefit stipend giving people the ability to spend where it matters most
• Free alphorn lessons

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed