SEO Manager

Tombras • Knoxville, TN

21h • Hybrid

About The Position

This role involves taking full ownership of client-facing duties, including status updates, reporting calls, and dashboard updates, with a strong performance mindset. The SEO Manager will proactively identify and present SEO opportunities to clients and Directors, leveraging a comprehensive SEO toolkit. Proficiency in platforms like Google Analytics, Google Search Console, ScreamingFrog, Google Data Studio, SEMrush, Brightedge, and Adobe Analytics is expected. The role also includes maintaining primary client relationships, effective communication, and mentoring direct reports.

Requirements

• Exceptional analytical capabilities paired with effective client communication skills.
• Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.).
• Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more.

Nice To Haves

• Experience with Google Analytics, Google Search Console, ScreamingFrog, Google Data Studio, SEMrush, Brightedge, and Adobe Analytics.
• Experience with enterprise-level SEO software (BrightEdge, Conductor, seoClarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities.
• Experience with enterprise software for location business listing management (Yext, Reputation.com, BrightLocal, etc.).

Responsibilities

• Take full ownership of regular client-facing duties such as status updates, reporting calls, dashboard updates, etc., exhibiting full understanding of a performance mindset as it relates to your accounts.
• Bring proactive SEO opportunities to your clients and Directors, taking full advantage of the SEO toolkit and available platforms.
• Showcasing regular usage and proficiency of SEO platforms such as Google Analytics, Google Search Console, ScreamingFrog, Google Data Studio, SEMrush, Brightedge, and Adobe Analytics.
• Maintaining the main client and account team point of contact relationship for most of your accounts, including effective email and call etiquette and responsibilities.
• Mentoring any direct reports or shared reports you have to share the skills and knowledge you have gained thus far.
• Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location brands.
• Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations.
• Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities.
• Managing Enterprise-level SEO software (BrightEdge, Conductor, seoClarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities.
• Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction.
• Work with the SVP, Integrated Search and Director of SEO to develop new SEO client initiatives and team training.
• Work with the Director of SEO to manage tasks, workloads and projects across a large SEO team comprised of Analysts and Strategists that will be assisting the SEO Manager.
• Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients.
• Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, to execution, and all the way to completion.
• Maintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-level.
• Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals.
• Consult and work directly with our internal and external website development partners and firms to implement your recommendations.
• Champion department processes, stay current on SEO industry trends and best practices.
• Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs.
• Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates.

Benefits

• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed