Manager, SEO

Kepler Group•Philadelphia, PA

22h•Remote

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. SEO Manager Kepler is seeking a highly motivated and experienced Search Engine Optimization (SEO) Manager to join our growing marketing team. The ideal candidate will have 4-6 years of proven experience in developing and executing successful end-to-end SEO strategies, driving organic traffic, and improving search engine rankings. This role requires a blend of strategic thinking, technical proficiency, and hands-on execution across various SEO disciplines.

Requirements

4-6 years of hands-on experience in SEO, with a proven track record of success in driving organic growth, ideally in a B2B or SaaS vertical
In-depth knowledge of search engine algorithms and ranking factors in LLMs and AI Visibility.
Strong understanding of technical SEO principles and best practices.
Experience with various SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, Screaming Frog).
Proficiency in managing Google Merchant Center and optimizing product feeds.
Demonstrated experience in developing and executing successful link building campaigns.
Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
People leadership experience

Nice To Haves

Local, retail, or franchise SEO experience
Familiarity with content management systems (CMS) like WordPress.
Basic understanding of HTML, CSS, and JavaScript as they relate to SEO.

Responsibilities

Develop, implement, and manage comprehensive SEO strategies to achieve business objectives, increase organic search visibility, and drive qualified traffic to our website.
Collaborate with content creators and writers to optimize new and existing content for key pages, ensuring alignment with SEO best practices and keyword strategies. This includes optimizing on-page elements, content structure, and user experience.
Conduct regular technical SEO audits and implement recommendations to improve website performance, crawlability, indexability, and overall site health. This includes managing sitemaps, robots.txt, schema markup, site speed, and resolving technical SEO issues (e.g., broken links, redirect chains, canonicalization).
Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites, improving domain authority and search rankings.
Conduct in-depth keyword research to identify high-value keywords and long-tail opportunities. Develop and maintain a comprehensive keyword strategy that informs content creation, technical optimizations, and overall SEO efforts.
Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms. Provide actionable insights and recommendations for continuous improvement.
Keep team up to date on the latest SEO trends, algorithm updates, and industry best practices to ensure our strategies remain effective and competitive.