SEO Lead

Anthropic•San Francisco, CA

19h•$255,000 - $320,000•Hybrid

About The Position

Anthropic is seeking an SEO Lead to join their marketing team. This role will be responsible for the organic search strategy and technical SEO infrastructure for Anthropic's web properties, including claude.ai, docs.anthropic.com, and anthropic.com. The goal is to ensure discoverability, performance, and optimal positioning in the search landscape. This is a hands-on individual contributor role that involves defining and executing the technical SEO roadmap, driving site experimentation and conversion optimization, and making strategic recommendations for organic growth. The SEO Lead will collaborate with engineering, content, and analytics teams, operating with autonomy while ensuring stakeholder alignment. A key aspect of the role will be defining strategies for emerging search experiences like AI Overviews and answer engines, making it ideal for someone who thrives in technically complex, fast-moving environments and wants to build foundational SEO infrastructure at a leading AI company.

Requirements

8+ years of technical SEO experience, ideally at a developer tools, SaaS, or technical product company
Deep understanding of how search engines crawl, render, and index JavaScript-heavy sites and static site generators
Expertise in complex technical SEO challenges: site migrations, canonicalization, redirect strategies, and duplicate content resolution
Strong knowledge of HTTP status codes, CDN configuration, DNS, and web infrastructure
Proficient with HTML and CSS, with the ability to review code for SEO issues
Hands-on experience with SEO tools (Screaming Frog, Ahrefs, SEMrush) and Google Search Console, including log file analysis and crawl budget optimization
Experience optimizing documentation sites and technical content for developer audiences
Data-driven approach to identifying and prioritizing SEO opportunities using analytics and crawl data
Experience running controlled experiments on websites, with a solid understanding of statistical significance, sample sizing, and test design
Strong project management skills and can manage multiple technical initiatives simultaneously
Effective communication skills and ability to influence cross-functional stakeholders, including engineering teams
Excited about Anthropic's mission to develop AI that is safe, beneficial, and steerable

Nice To Haves

Experience with documentation platforms (Mintlify, Docusaurus, GitBook, ReadMe)
Familiarity with JavaScript frameworks and modern web development stacks
Experience with Cloudflare CDN configuration and optimization
Knowledge of Segment, BigQuery, Google Analytics 4, Hex, or similar data infrastructure
Experience with schema markup and structured data implementation (JSON-LD)
Background in B2B SaaS, developer tools, or AI/ML products
Understanding of developer search behavior and technical content discovery patterns
Experience with international SEO and multilingual content optimization
Experience scaling SEO programs — establishing processes, building infrastructure, and enabling teams
Understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies for LLM-powered search
Experience optimizing content for AI Overviews, featured snippets, and entity-based search results

Responsibilities

Own technical SEO strategy and execution across all Anthropic web properties
Implement and maintain sitemaps, structured data (JSON-LD), canonical tags, redirect strategies, and robots.txt across multiple domains
Optimize site speed, mobile performance, and Core Web Vitals across documentation and marketing properties
Monitor crawl efficiency, indexing status, and search performance using Google Search Console and log file analysis
Establish SEO observability and monitoring infrastructure with automated alerting for technical issues
Develop and maintain the SEO playbook for international expansion, including hreflang implementation and localized content optimization
Build and own the content roadmap — spanning developers, enterprise decision-makers, and prosumers — to support organic discovery of our core products by partnering with product marketing, developer relations, education teams, and more
Audit and optimize documentation search rankings and information architecture for developer-focused content
Partner with engineering teams on documentation platform configuration and optimization
Build SEO best practices directly into content management and documentation workflows
Optimize content structure and markup for AI Overviews and other LLM-powered search experiences
Build and maintain dashboards (Google Analytics 4, BigQuery, Hex) to track search visibility, rankings, and organic traffic
Conduct regular technical audits using tools like Screaming Frog, Ahrefs, SEMrush, and Google Search Console
Design, execute, and analyze A/B and multivariate experiments across key conversion flows (signup, onboarding, upgrade) using experimentation platforms like Statsig
Define experiment hypotheses, ensure statistical rigor in test design and analysis, and translate results into actionable recommendations
Monitor and analyze performance in AI-powered search environments, including AI Overviews and other answer engines
Collaborate with engineering teams on platform implementation, CDN configuration, and web infrastructure decisions
Partner with content and product marketing teams on information architecture, content strategy, and messaging optimization for search intent
Coordinate with data science and analytics on measurement, reporting, and user behavior insights
Present SEO performance, experiment results, and strategic recommendations to leadership and cross-functional stakeholders