SEO Strategy Lead – Bilingual

Global Payments Inc. • Orlando, FL

1d

About The Position

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow. The SEO Strategy Lead translates business objectives into clear, actionable frameworks across product, engineering, content, and marketing—ensuring all digital initiatives are optimized for discoverability, search performance, and qualified top-of-funnel traffic generation.

Requirements

• Bilingual

Responsibilities

• Define the enterprise SEO vision and top-of-funnel strategy aligned to revenue and growth targets
• Establish technical, content, and platform requirements for cross-functional teams
• Guide prioritization and alignment across engineering, product, content, and marketing
• Provide oversight on site architecture, migrations, and technical SEO frameworks (non-executional)
• Set governance standards across Core Web Vitals, site performance, structured data (JSON-LD), and accessibility (WCAG 2.1)
• Define KPI frameworks (CTR, crawl efficiency, indexation, engagement) to measure and optimize performance
• Advise on complex SEO challenges, including YMYL considerations and algorithm impacts
• Establish scalable strategies to capture incremental organic traffic (e.g., Google Discover, expansion plays)
• Guide measurement frameworks leveraging GA4, Google Search Console, GTM, and automation tools
• Provide strategic direction on infrastructure (LAMP/LEMP, Cloudflare) to support scalability and performance
• Shape AI-enabled content strategy to expand search visibility and future-proof organic growth

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed