Associate, SEO Strategy

DEPT®

3d•$52,900 - $65,000•Remote

About The Position

The Associate, SEO & ASO Strategy is a growth-oriented professional dedicated to driving organic performance across the entire digital discovery funnel—from search engine results pages to the app stores. With 1+ years of experience, you aren't just executing tasks; you are building a foundational mastery of how brands win in a multi-platform world. This role is designed for a perpetual learner. You will bridge the gap between traditional SEO, AI-driven search (AIO / GEO), and App Store Optimization (ASO). We don’t expect you to know everything on day one, but we do expect the intellectual curiosity to dive deep into new algorithms and the drive to "future-proof" our clients' visibility. While DEPT® is a remote-first company, this role requires candidates to be located in the Pacific time zone due to client restrictions.

Requirements

1+ year of professional SEO experience (agency preferred).
Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients is a must.
Familiarity with App Store Optimization (ASO) principles or a demonstrable passion to master mobile growth.
Foundational understanding of technical SEO, content strategy, and analytics.
The ability to audit client sites, identify common issues/errors, and support resolution.
Knowledge of tools such as Google Search Console, GA4, Screaming Frog, and Semrush/Ahrefs.
Analytical and reporting skills, and proficiency in the Microsoft/Google suite (Excel/Sheets, PowerPoint/Slides).
Exceptional organization, writing, verbal communication, organization, and project management skills.
Eagerness to roll up your sleeves, be hands-on, and grow quickly in the search marketing space.
Candidates must be located in the Pacific time zone due to client restrictions.

Nice To Haves

Familiarity with ASO tools (AppTweak, Sensor Tower) is a major plus.
Prior experience with Apple Search Ads (ASA) or App Store Connect.
A portfolio of "learning projects" (e.g., a personal blog, a side-hustle app, or AI automation experiments).
Certification in Google Analytics or specialized ASO courses.
Intermediate knowledge of JavaScript and how it impacts search crawlers.

Responsibilities

Support foundational initiatives including technical audits, keyword mapping, schema implementation, and website migrations.
Execute App Store and Google Play Store optimizations, including keyword research for app metadata, creative asset coordination, and conversion rate testing.
Assist in optimizing for generative search environments (AIO/GEO) through semantic analysis and synthetic query testing.
Own the lifecycle of deliverables, ensuring timelines are met with precision and proactive communication.
Manage deliverables from inception to completion, maintaining project plans and timelines with precision.
Define upfront client SEO requirements and site changes to increase quality traffic, maximize site performance, and drive client value.
Manage the development of deliverables and coordinate directly with internal teams.
Actively participate in internal training sessions covering advanced ASO, technical SEO, and emerging AI tools.
Stay ahead of the curve on Apple/Google algorithm updates and share actionable "flash reports" with the broader team.
Assist in running "alpha/beta" tests for new strategies—whether it's a new schema type or an ASO creative experiment.
Serve a key supporting role in client relationships, participating in client calls and assisting with consistent communication and follow-up.
Provide consistent and well-structured follow-up on the status of SEO recommendations for clients.
Assist in preparing materials for weekly meetings, performance reviews, and quarterly business reviews.
Help build and interpret dashboards (GA4, GSC, App Store Connect, Looker Studio) that connect web and app performance to bottom-line business results.
Perform ongoing/monthly analysis and reporting to identify further optimization opportunities for each client.
Help connect SEO/GEO/ASO KPIs to business results, ensuring all reporting includes actionable insights and trend analysis.
Go beyond the "what" to explain the "why," identifying trends that inform proactive strategy shifts.
Monitor algorithm updates, industry news, and competitor activity to inform the team's proactive strategies.
Uphold high standards of quality, accuracy, and detail across every deliverable.
Conduct thorough QA on personal work, ensuring readiness for internal and external delivery.
Support strategic efforts through data gathering and analysis for AI-driven projects, such as AIO / GEO audits, semantic similarity analyses, and synthetic query testing.
Contribute to internal SEO thought leadership by sharing new tools and trends.