SEO Copywriter / Copy Specialist...

Lifetime Products, Inc.•Clearfield, UT

About The Position

Lifetime's in-house marketing team is hiring an SEO Copywriter to write and optimize the words behind our products, website, and brand. You will create clear, persuasive copy that ranks in search and is easy for AI search tools and assistants to find, understand, and cite. If you are a careful writer and editor who is knowledgeable about where search is heading, we would like to meet you.

Requirements

Bachelor's degree (B.A.) from a four-year college or university in English, Communications, Journalism, Marketing, or a related field; one to two years related experience and/or training; or an equivalent combination of education and experience.
Strong writing skills: clean, clear, grammatically correct, persuasive copy that fits a brand voice.
Exceptional attention to detail, with proven ability to proofread and edit content until it is error-free.
Working proficiency with generative AI tools (such as ChatGPT, Gemini, or Claude) and sound judgment about when to trust, verify, or rewrite AI output.
Working knowledge of SEO fundamentals, including keyword research, on-page optimization, metadata, and content structure, and a real interest in learning how AI is changing search.
Ability to coordinate work with outside partners, such as translation agencies, and keep projects on schedule.
Strong organizational skills and the ability to manage multiple projects and deadlines.
Ability to read, analyze, and interpret product specifications, technical documents, style guides, and general business documents.
Ability to write clear, accurate correspondence and copy that conform to a prescribed style and format.
Ability to respond effectively to inquiries from clients, customers, and coworkers, and to present information clearly to management.

Nice To Haves

Experience with an enterprise SEO platform such as BrightEdge, Semrush, or Ahrefs.
Experience writing e-commerce or product content or working in a product information management (PIM).
Experience managing translation or localization work, including reviewing translated content.
Experience working in an in-house creative team or agency.

Responsibilities

Write clear, on-brand copy for Lifetime products across Lifetime.com, retail partner sites, our product information system, the Lifetime blog, social media, and company publications, including the monthly Lifetime LINK newsletter.
Learn about each product by working with product managers and engineering and by reading customer reviews, so that every description is accurate and answers what shoppers want to know.
Help with the content of marketing campaigns alongside designers, product marketing, digital marketing, and brand manager, keeping our voice consistent across every channel.
Write other materials as needed, such as articles, blog posts, press releases, and video scripts, and review the copy in videos and design documents for the creative team.
Help schedule and coordinate creative meetings and handle approval requests for design documents.
May use generative AI tools to research, outline, draft, and scale content, including product copy across large catalogs, but always applying your own judgment, fact-checking, and brand voice to everything AI produces.
Build prompts, workflows, and quality checks that make the team faster without lowering our standards.
Stay current on new AI tools and recommend the ones worth adopting.
Optimize Lifetime.com and our product content on sites for both traditional search and AI-driven search, such as AI assistants and answer engines.
Manage our SEO/AI optimization platform (BrightEdge): research keywords, track rankings and AI visibility, identify opportunities, and report results to marketing partners.
Help develop and track Key Performance Indicators for SEO effectiveness across all product categories.
Follow developments in SEO, answer engine optimization (AEO), and generative engine optimization (GEO); and update our processes to match.
Manage the translation of Lifetime copy: send content to our translation agencies, answer their questions, review and approve translated work, and store and organize translations for reuse.
Give agencies the style guides, glossaries, and context they need to get it right the first time.
Proofread and edit all outgoing content so that it is accurate, consistent, and error-free before it is published.
Review copy against checklists and department style guides and check questionable details. Consider copyright laws such as registered and trademarked symbols, and country of origin.
Maintain accurate product copy in our product information system (Data Vault), keep Lifetime's style guides current, and develop and maintain a library of reference materials.