SEO Specialist
About The Position
Reload Media is looking for an SEO Specialist to join their Sydney team. This role involves owning organic strategy for a portfolio of clients, covering technical SEO, on-page optimization, content strategy, off-page SEO, and AI search. It is a hands-on, client-facing position where the specialist will build strategies, execute tasks, present findings, and be accountable for results. The agency emphasizes SEO's central role in their integrated media and performance approach. The role also involves working on complex projects like website migrations and risk-mitigation audits, reporting on performance using various tools, and collaborating with a multi-disciplinary team. A key aspect of the role is leveraging AI tools to enhance work quality and contribute to AI search strategies.
Requirements
- Around 1-2 years of hands-on SEO experience, ideally across a range of clients or businesses.
- Experience building and executing SEO strategy independently.
- Comfortable presenting work to clients.
- Ability to navigate the complexities of SEO and make decisive calls.
- Proficiency in data analysis and translating it into actionable recommendations for non-technical stakeholders.
- Proactive, 'take charge' approach to manage multiple projects in a fast-paced environment.
- Actively embracing AI tools as part of everyday practice.
- Curiosity about AI search and opinions on the future of search.
- Marketing mindset, with a focus on approach and experience over formal education.
Nice To Haves
- Agency experience is advantageous.
Responsibilities
- Own a client portfolio of 8-10 clients across different industries and sizes.
- Build SEO strategies tailored to each client's industry, competitors, and commercial goals.
- Execute tasks including keyword and gap analysis, technical audits, on-page optimization, content briefs, off-page and link acquisition, site usability, Core Web Vitals, and structured data.
- Contribute to AI and GEO strategy, focusing on how clients are found, cited, and recommended within AI answers.
- Manage website migrations and risk-mitigation audits to protect organic performance.
- Analyze data from GA4, Google Search Console, Semrush, Ahrefs, and Screaming Frog.
- Build reports in Looker Studio that address business questions.
- Present strategies, results, and next steps to clients regularly.
- Collaborate within a multi-disciplinary pod (paid, content, media) to build integrated strategies.
- Utilize AI tools to improve work quality and deliver standout results.
Benefits
- Hybrid work setup
- Up to $1,000 personal professional development budget each year
- Phone and call plan provided for work and personal use
- 2 additional days off per year for Rest & Relaxation
- Birthday off each year
- Menstrual & menopausal leave
- 3 months paid parental leave (on top of the standard Government program!)
- Free counselling for work/personal matters for you & members of your household
- Socially-conscious policies including volunteer leave, blood donation leave, fertility treatment leave, gender transition leave
- 50% discount on all Hardie Grant published book titles
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
