SEO Specialist

Clever Advertising • Malta, MT

4d • Hybrid

About The Position

Clever Advertising is a multinational digital brand serving the iGaming industry for the last 15 years with innovative advertising and technology solutions. This role is based in our brand-new office in Gzira, Malta.

Requirements

• 5 years of experience in SEO or a similar role
• Experience with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools
• Good understanding of keyword research, content optimization, and technical SEO fundamentals
• Familiarity with CMS platforms such as WordPress or Shopify
• Analytical mindset with the ability to interpret data and identify opportunities
• Strong attention to detail and organizational skills
• Ability to collaborate effectively with content, marketing, and development teams
• Proactive attitude and willingness to stay current with SEO trends and best practices

Responsibilities

• Conduct targeted keyword research and competitive gap analysis across US sports betting (NFL, NBA, MLB, NHL...) and iGaming verticals (online slots, live casino, table games)
• Collaborate closely with the content team to create SEO-optimized briefs, style guides, and content guidelines aligned with the intent of US sports bettors
• Perform content audits to identify optimization opportunities across keyword targeting, metadata, headers, and internal linking structures
• Optimize on-site elements including URL structures, schema markup, and internal linking to improve authority distribution and organic visibility
• Monitor, analyze, and report performance using tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog, and DeepCrawl
• Coordinate off-page SEO and link-building initiatives with authoritative sports, news, and iGaming websites
• Analyze competitor strategies across keywords, content structure, and backlink profiles to identify growth opportunities
• Deliver clear and actionable weekly or monthly performance reports to stakeholders
• Diagnose and resolve technical issues related to crawlability, indexability, canonicalization, structured data, Core Web Vitals, and site architecture
• Stay up to date with SEO trends, algorithm updates, and emerging industry tools
• Support SEO strategies tailored to US state regulations and regional search behaviors

Benefits

• Competitive Salary
• Health & Dental Insurance
• Happiness Department & E.A.P. (holistic well-being, unlimited online psychology sessions with our in-house therapist)
• Birthday Leave
• Professional Development (Tailored plans and internal mobility opportunities)
• Hybrid Work Options (work from home option up to 2 days a week)
• Continuous Learning Culture (Clever Academy and language classes)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed