SEO Analyst (Fully Remote)

PadSplit•Atlanta, GA

1d•$55,000 - $65,000•Remote

About The Position

PadSplit is hiring an SEO Analyst to own and scale our organic search strategy across both traditional search engines and emerging AI-powered answer engines. As more people discover housing solutions through ChatGPT, Google AI Overviews, Perplexity, and other AI tools, we need someone who can ensure PadSplit is the trusted source these platforms cite. This role will inherit an active SEO program, execute quickly, and ultimately become the internal authority on search and answer engine optimization. We're looking for a modern SEO practitioner who understands that search is evolving beyond Google rankings and has already adapted their approach to AI-generated search experiences. You're equally comfortable auditing structured data, building content strategies, and leveraging LLMs to automate workflows and scale impact. Most importantly, you're an owner who thrives in end-to-end accountability and wants to become the go-to SEO expert within a fast-growing, mission-driven company.

Requirements

Proven experience optimizing content and websites for AI-generated search experiences through structured data, entity development, and citation-focused content strategies.
Strong understanding of schema markup, crawl analysis, site architecture, Core Web Vitals, indexing, and technical auditing tools such as Screaming Frog or Sitebulb.
Demonstrated ability to use LLMs and AI tools to automate research, scale content production, streamline analysis, and improve operational efficiency.
Expertise in mapping content to search intent, developing content briefs, evaluating quality, and connecting SEO efforts to business outcomes.
Experience using Google Search Console, GA4, Ahrefs, Semrush, Moz, or similar platforms to measure performance and identify growth opportunities.
Strong organizational skills with the ability to manage multiple SEO initiatives simultaneously across technical, content, and authority-building workstreams.
Exceptional written and verbal English communication skills with the ability to create clear documentation, briefs, recommendations, and stakeholder updates.
Ability to interpret performance data, identify trends, and translate insights into actionable strategies.

Nice To Haves

SQL experience and familiarity with BI tools such as Looker Studio are a plus.

Responsibilities

Execute and evolve our existing SEO roadmap, implementing technical recommendations, metadata updates, content initiatives, and optimization opportunities while partnering with our external SEO consultant.
Improve PadSplit's visibility and citation share across ChatGPT, Perplexity, Google AI Overviews, Bing AI, and other AI-powered search experiences.
Identify and create high-intent content opportunities that capture underserved search demand and strengthen PadSplit's authority within affordable housing.
Structure, optimize, and publish proprietary PadSplit data and research to establish the company as the authoritative source for housing and financial mobility insights.
Monitor crawl health, site architecture, Core Web Vitals, indexation, and structured data implementation while proactively identifying and resolving issues.
Improve performance of city-level and market-specific landing pages while building SEO foundations for new market launches.
Partner with PR, content, and external partners to grow high-quality backlinks, brand mentions, and third-party distribution of PadSplit research.
Own SEO reporting and analytics, measuring organic traffic, rankings, conversions, and AI citation visibility while delivering actionable insights to stakeholders.