Senior SEO Analyst

Tribute Technology•,

About The Position

The Senior SEO Analyst will own organic search performance for Tribute Tech's website platform, serving funeral professionals across North America. You will bring deep technical SEO expertise and hands-on website traffic experience to diagnose complex issues, define SEO strategy, and drive scalable organic growth across the client base. This is a deeply applied and technical role: you will lead site architecture audits, resolve complex crawl and indexation issues, and drive SEO implementations in partnership with development and product teams. You will be the definitive expert resource when clients escalate SEO issues that require advanced diagnosis; and you will build the frameworks that make those resolutions repeatable. The ideal candidate is equally comfortable deep in a crawl log, identifying data patterns and anomalies, and presenting findings to an executive audience. You operate with a high degree of autonomy, bring rigour to ambiguous problems, and translate complex search data into clear, prioritized recommendations that move the business.

Requirements

Deep technical SEO expertise
Hands-on website traffic experience
Ability to diagnose complex issues
Ability to define SEO strategy
Ability to drive scalable organic growth
Experience leading site architecture audits
Experience resolving complex crawl and indexation issues
Experience driving SEO implementations in partnership with development and product teams
Expertise in advanced diagnosis of SEO issues
Ability to build frameworks for repeatable resolutions
Comfortable analyzing crawl logs
Ability to identify data patterns and anomalies
Ability to present findings to an executive audience
High degree of autonomy
Ability to bring rigor to ambiguous problems
Ability to translate complex search data into clear, prioritized recommendations

Responsibilities

Lead comprehensive technical SEO audits covering crawlability, indexation, site architecture, Core Web Vitals, structured data, and mobile performance; translating findings into prioritized, actionable remediation plans
Independently identify, prioritize, and drive resolution of technical issues across client sites, working with development and professional services teams to implement fixes and validating outcomes post-deployment
Monitor and maintain XML sitemaps, robots.txt configurations, canonical tags, hreflang, and redirect chains
Analyze log files to understand bot crawl behavior and surface opportunities for crawl budget optimization
Implement and validate structured data (Schema.org) markup relevant to eCommerce and local business use cases
Partner with the A/B testing and analytics team to measure the SEO impact of on-site changes and product releases
Utilize GA4, Google Search Console, and BI tools to track key organic KPIs and communicate performance to stakeholders
Serve as the escalation point for SEO-related customer issues raised by frontline support teams
Diagnose client-specific SEO problems including traffic drops, ranking volatility, manual actions, and indexation issues
Translate technical findings into clear, actionable guidance for non-technical customer teams and clients
Design and own the internal documentation, playbooks, and diagnostic frameworks for SEO support scenarios; building institutional knowledge that scales beyond individual cases
Create SEO performance reports and analyses for delivery to operational and executive stakeholders
Work cross-functionally with product, UX, content, and engineering teams to incorporate SEO requirements into development workflows
Track algorithm updates and industry changes, assess their impact on Tribute Tech clients, and translate findings into proactive roadmap recommendations
Identify, define, and drive process improvement initiatives within the SEO workflow, raising the quality bar across technical execution and reporting
Monitor the evolving impact of AI-generated search experiences (including Google AI Overviews and LLM-driven referral traffic) on organic visibility; assess implications for Tribute Tech clients and adapt strategy accordingly