SEO Senior Specialist

General Motors•Detroit, MI

6d•Hybrid

About The Position

General Motors (GM) is a global leader in automotive manufacturing and technology, driving innovation across electric vehicles, autonomous driving, and connected services. Our digital presence is critical to our success, and our in-house SEO team plays a pivotal role in ensuring our brands (Chevrolet, Cadillac, GMC, Buick, Buick, etc.) are discoverable and competitive in the digital landscape. We are seeking a highly motivated and analytical SEO Senior Specialist with a minimum of 3 years of hands-on SEO experience to join our in-house SEO team. In this role, you will focus primarily on technical SEO, performance analysis, and strategic implementation across a diverse portfolio of digital properties. You will work closely with media, site, analytics, product, and marketing partners to identify opportunities, drive measurable organic growth, and continuously improve our search performance.

Requirements

Minimum 3 years of dedicated SEO experience, with a strong emphasis on technical SEO and performance analysis.
Proven track record of driving measurable organic growth through technical implementations and data-driven strategies.
In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices, including how they influence crawlability, indexability, and on-site experience.
Expert proficiency with industry-standard SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, DeepCrawl (or similar).
Solid understanding of web technologies and programming languages (HTML, CSS, JavaScript) as they relate to SEO, with the ability to read and interpret code for SEO purposes.
Strong analytical skills with the ability to interpret complex data sets, identify trends and anomalies, and translate findings into clear, actionable recommendations.
Experience supporting website migrations, redesigns, and new site launches from an SEO perspective.
Foundational understanding of content SEO principles, including keyword integration, content structure, and user intent.
Excellent written and verbal communication skills, with the ability to explain complex SEO concepts to non-SEO stakeholders and influence decision-making.
Proactive, self-starter mentality with the ability to work independently, manage multiple projects simultaneously, and follow through on SEO recommendations.

Nice To Haves

Experience working in a large, complex enterprise environment with multiple brands and stakeholder groups.
Experience with various Content Management Systems (CMS) and their SEO implications.
Knowledge of server-side vs. client-side rendering and how each approach affects SEO.
Familiarity with testing and conversion rate optimization (CRO) principles, including use of A/B testing or experimentation frameworks to validate SEO hypotheses.
Prior experience partnering with agencies and third-party vendors on SEO projects and tools.

Responsibilities

Conduct comprehensive technical SEO audits of GM websites and experiences, identifying issues related to crawlability, indexability, site speed, mobile usability, structured data, and international SEO.
Partner with development and engineering teams to prioritize and implement technical SEO recommendations (e.g., HTML, CSS, JavaScript optimization, XML sitemaps, robots.txt, canonicalization, hreflang).
Monitor and troubleshoot technical SEO issues, including server errors, broken links, and rendering problems that may impact organic visibility and user experience.
Track, analyze, and report on key SEO performance metrics (organic traffic, rankings, conversions, engagement) using tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, and DeepCrawl.
Develop and maintain SEO dashboards and recurring reports to communicate performance, insights, and opportunities to stakeholders across multiple departments.
Conduct in-depth keyword research and competitive analysis to identify new opportunities for organic growth and inform on-page and technical optimization strategies.
Provide SEO best practices and strategic guidance for new website content, site refreshes, and ongoing content optimization, including collaboration on page templates so SEO requirements are baked into development cycles.
Collaborate effectively with product, development, UX/UI, content, and marketing teams to ensure SEO is integrated throughout the digital product lifecycle.
Work collaboratively with GM’s agency of record and other partners on prioritized SEO initiatives, including intake, refinement, and validation of recommendations.