SEO Specialist

The Moran Group•Baton Rouge, LA

2d•$45,000 - $55,000•Hybrid

About The Position

The Moran Group is a full-service advertising agency specializing in strategic marketing solutions across digital, traditional, and emerging media. We partner with clients in industries including automotive, healthcare, and retail, helping brands grow through creative, innovative, and data-driven marketing strategies. We are seeking an experienced, resourceful SEO Specialist to join our Digital Team. Reporting to the SEO Manager, the SEO Specialist will be part of a collaborative SEO team that includes Junior SEO Specialists and an SEO Intern. This is not a standalone SEO role—the Specialist will have the support of colleagues who share responsibility for developing, coordinating, and executing search engine optimization strategies across a diverse portfolio of agency clients. The position will also collaborate closely with content, account service, web, analytics, and other digital team members to turn client goals into actionable strategies and measurable results. We are particularly interested in candidates located in or around the Greater Baton Rouge or Greater New Orleans areas. This is a hybrid position with regular in-office expectations and the flexibility to work remotely on designated days. This is an exciting time for SEO and digital marketing. Artificial intelligence is rapidly changing how people search for and consume information online. Search engines are integrating AI-generated answers, conversational experiences, and new visibility and ranking signals—creating both challenges and opportunities for brands and marketers. At The Moran Group, we are actively adapting alongside these changes. We are exploring new strategies, tools, and approaches to help our clients remain visible and competitive across traditional search engines, AI-powered search experiences, local search platforms, and other digital discovery channels. The ideal candidate combines SEO knowledge with strong writing, analytical, organizational, and client communication skills. This person should be comfortable managing multiple accounts, translating data into recommendations, coordinating projects across departments, and staying current as search technology evolves.

Requirements

Two or more years of professional SEO, organic search, digital content, or closely related experience preferred
Working knowledge of on-page, technical, content, local, and off-site SEO principles
Experience conducting keyword research, SEO audits, competitive research, and content optimization
Experience using website analytics and search performance platforms, such as Google Analytics and Google Search Console
Ability to work across different websites, content management systems, and digital platforms
Strong writing, editing, proofreading, and research skills
Ability to interpret data, identify meaningful trends, and translate findings into practical recommendations
Strong organizational, project-management, and problem-solving skills
Excellent attention to detail and the ability to manage competing priorities
Clear, professional communication and collaboration skills
Ability to work effectively across departments and explain SEO concepts to both technical and nontechnical audiences
Curiosity about emerging search technologies, AI-driven discovery, and changes in user search behavior
Ability to learn new tools and adapt strategies as platforms and best practices evolve

Nice To Haves

Experience in an advertising agency or with multiple simultaneous client accounts is a plus
Experience with local SEO, structured data, website platforms, SEO tools, or content strategy is a plus
A degree in marketing, communications, English, business, or a related field is helpful but not required when supported by relevant experience

Responsibilities

Develop and execute SEO strategies aligned with each client’s business objectives, audience, industry, and competitive landscape
Define SEO goals, priorities, requirements, tasks, timelines, and resources for a portfolio of agency clients
Conduct keyword, topic, audience, competitor, and search-intent research
Perform technical, on-page, content, local, and off-site SEO audits
Identify opportunities to improve organic visibility, website traffic, engagement, conversions, and search presence
Optimize website pages, landing pages, blog posts, digital press releases, metadata, internal linking, and other digital content
Develop content recommendations, briefs, and priorities based on search demand, client goals, and competitive research
Collaborate with writers, designers, developers, account managers, and other digital specialists to implement SEO recommendations
Monitor website performance and search visibility using analytics, search performance, ranking, and reporting platforms
Prepare recurring reports that clearly explain performance, trends, insights, completed work, and recommended next steps
Communicate SEO strategies, priorities, results, and industry developments to internal teams and, when appropriate, clients
Manage local and off-site optimization efforts, including Google Business Profiles, directory listings, YouTube channels, and other relevant platforms
Maintain content accuracy, consistency, and organization across client websites and digital properties
Track branded search trends, competitive developments, algorithm changes, and emerging search behaviors
Evaluate how AI-generated search experiences and conversational discovery affect client visibility and content strategy
Support and help guide junior team members, interns, or content contributors as needed
Manage multiple projects and deadlines in a fast-paced agency environment