Contract SEO Analyst

True Talent Group•Bloomington, MN

1d•Hybrid

About The Position

The Search Stops Here.® True Talent Group® ( www.truetalentgroup.com ) connects talent and clients with a true fit. We are on the search for a Contract SEO Analyst (SEO, AEO & GEO) to join our healthcare client’s digital marketing team. This is a hybrid 6+ month contract opportunity based in Bloomington, MN. If you're passionate about search strategy, digital performance, emerging AI-powered search experiences, and using data to drive meaningful business outcomes, this could be the perfect fit. Is it you? THE ROLE As the SEO Analyst, you'll support the execution and optimization of search strategies designed to attract, engage, and convert new patients and members. You'll help ensure content is discoverable across traditional search engines, answer engines, and AI-powered generative platforms while partnering closely with marketing, content, and web teams to improve overall digital visibility and performance. This role is ideal for someone who enjoys blending analytics, content optimization, technical SEO, and emerging AI search trends in a collaborative environment.

Requirements

Bachelor's degree in Marketing, Communications, Business, Analytics, Digital Media, or a related field preferred
2+ years of SEO or digital marketing experience
Experience supporting search optimization initiatives and digital marketing programs
Experience working cross-functionally with marketing, content, and web teams
Strong understanding of SEO best practices, including technical SEO and content optimization
Foundational knowledge of Answer Engine Optimization (AEO)
Familiarity with Generative Engine Optimization (GEO) concepts and AI-driven search experiences
Strong analytical, reporting, and problem-solving skills
Ability to manage multiple priorities while maintaining strong attention to detail
Experience with Adobe Analytics and/or Google Analytics
Proficiency with Google Search Console
Experience using keyword research and SEO tools such as SEMrush, Moz, BrightEdge, Conductor, Screaming Frog, Google Trends, or Google Keyword Planner
Advanced Excel and PowerPoint skills
Strong communication and collaboration abilities

Nice To Haves

Healthcare, insurance, or consumer brand experience
Experience with enterprise SEO platforms such as BrightEdge or Conductor
Knowledge of structured data and schema markup
Experience optimizing content for voice search and answer engines
Exposure to AI-assisted content tools and AI-driven search optimization
Experience supporting large-scale digital marketing or content initiatives

Responsibilities

Support SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) initiatives
Optimize content for traditional search engines, answer engines, voice search, and AI-powered search experiences
Conduct technical SEO audits and implement recommendations related to site health, page speed, crawlability, indexing, and Core Web Vitals
Execute on-page optimization efforts including metadata, headings, internal linking, structured content, and schema markup
Perform keyword, topic, and conversational query research
Develop SEO content briefs, FAQs, and answer-focused content recommendations
Optimize existing content to improve rankings, engagement, discoverability, and conversions
Monitor and report on key performance metrics including organic traffic, rankings, conversions, featured snippets, and emerging AI-driven traffic
Build and maintain dashboards using Adobe Analytics, Google Analytics, or similar tools
Conduct competitive analysis to identify opportunities across search, content, answer engines, and AI-generated results
Collaborate with content creators, marketers, and developers to implement search best practices
Stay current on evolving SEO trends, algorithm updates, answer engines, voice search, and AI-powered search technologies