SEO/AIO Analyst Lead

Lennox International•Richardson, TX

2d•Onsite

About The Position

As a SEO/AI Analyst Lead, you will serve as the company’s subject matter expert for organic search and AI-driven discovery. You will lead SEO, AEO, GEO, and AI search optimization strategy across Lennox’s digital ecosystem, partnering closely with marketing, UX, product, content, and engineering teams to drive measurable growth in visibility, traffic, and conversions. This is a senior individual contributor role that combines hands-on execution with strategic leadership. You will define roadmaps, guide cross-functional teams, and elevate the capabilities of junior SEO and content resources while ensuring search best practices are embedded across digital experiences.

Requirements

8+ years of experience in SEO, organic search, technical SEO, content optimization, or digital discoverability, preferably in an enterprise, ecommerce, B2B, manufacturing, or complex digital environment.
Strong understanding of modern SEO best practices, including technical SEO, on-page optimization, content strategy, internal linking, site architecture, structured data, Core Web Vitals, and search performance measurement.
Working knowledge of how SEO is evolving across AI-powered discovery experiences, including AI Optimization (AIO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI Overviews, answer engines, and large language model-driven search experiences.
Experience creating SEO strategies, roadmaps, recommendations, content briefs, business cases, technical requirements, and implementation guidance.
Experience conducting technical SEO audits and translating findings into prioritized actions for developers, product owners, content teams, and business stakeholders.
Experience using SEO and analytics tools such as Google Search Console, Google Analytics, BrightEdge, Semrush, Ahrefs, Screaming Frog, Google Looker Studio, or similar platforms.
Ability to analyze organic search performance and connect SEO activity to business outcomes such as traffic, engagement, lead generation, ecommerce activity, support deflection, or conversion.
Experience working with CMS-driven websites, ecommerce platforms, content governance processes, and cross-functional digital delivery teams.
Experience supporting SEO in Agile, product, or backlog-driven environments, including creating requirements, acceptance criteria, and prioritized work items.
Strong communication skills with the ability to present recommendations, risks, tradeoffs, and results to technical teams, business partners, and leadership.
Bachelor’s degree in marketing, communications, business, information systems, digital technology, or a related field, or equivalent practical experience.

Nice To Haves

Experience coaching or guiding junior SEO, technical, or content team members is preferred.
HVAC, manufacturing, B2B, dealer/distributor, or ecommerce experience is a plus.

Responsibilities

Own and evolve the enterprise SEO and AI search optimization strategy across Lennox digital properties, including B2C, B2B, ecommerce, and support experiences.
Serve as the company’s primary subject matter expert for SEO, AI search optimization, answer engine optimization, structured content, and emerging search trends.
Build, manage, and communicate SEO and AI search roadmaps that align with business goals, customer needs, digital platform priorities, and measurable performance outcomes.
Partner with marketing, product, UX, analytics, technology, ecommerce, content, and business stakeholders to ensure SEO and AI search considerations are included early in digital planning.
Conduct technical SEO audits and guide improvements related to crawlability, indexation, site architecture, metadata, structured data, internal linking, Core Web Vitals, redirects, and overall site health.
Develop content optimization strategies that improve organic visibility, customer usefulness, topical authority, AI answer visibility, and conversion across key customer journeys.
Translate SEO data, technical findings, industry changes, and competitive insights into clear recommendations for technical teams, business partners, and leadership.
Define, monitor, and report on SEO and AI search KPIs, including visibility, rankings, impressions, clicks, organic traffic, engagement, conversions, indexed content health, and emerging AI search visibility signals.
Support backlog creation and prioritization by writing clear SEO requirements, optimization briefs, acceptance criteria, and implementation guidance for development, CMS, ecommerce, and content teams.
Coach and guide junior SEO, technical, and content team members through best practices, quality reviews, reusable guidance, and knowledge sharing.
Help the organization navigate the rapidly evolving search landscape, including SEO, AIO, AEO, GEO, and AI-powered discovery, by translating trends into practical testing strategies, content structures, and measurable improvements in AI answer visibility.