Sr Analyst-Digital SEO

Lowe's Companies, Inc.•Mooresville, NC

4d•Onsite

About The Position

The primary purpose of this role is to grow Lowe's organic search visibility and digital commerce performance by turning search demand, technical site signals, competitive intelligence, and customer behavior data into prioritized SEO actions. This role is responsible for analysis and recommendations within an assigned business area, identifying opportunities across category, product, content, and site experience surfaces that improve discoverability, qualified traffic, conversion paths, and revenue contribution. This includes supporting SEO work streams end to end, from opportunity sizing and business case development through requirements, execution partnership, launch validation, and performance measurement. Overall, this role helps Lowe's capture more high-intent customer demand from organic search while improving the digital experience and advancing measurable business outcomes.

Requirements

Bachelor’s degree in business administration, marketing, digital commerce, data analytics, communications, information systems, or related field or equivalent years of experience in lieu of education requirement, if applicable
5-7 years of experience in SEO, organic search strategy, eCommerce analytics, digital commerce, content optimization, online merchandising, or related digital performance roles

Nice To Haves

Experience with large-scale retail or enterprise eCommerce websites
Experience identifying technical SEO opportunities related to crawlability, indexation, canonicals, redirects, structured data, internal linking, page templates, rendering, and site performance
Experience using Google Search Console, Adobe Analytics or GA4, enterprise SEO platforms, crawling tools, keyword research tools, and BI/reporting platforms
Experience translating SEO analysis into prioritized product, engineering, content, merchandising, or analytics work
Experience in a corporate setting
Experience in retail
SEO, digital analytics, or digital marketing certification - Examples include Google Analytics, Google Search Console training, enterprise SEO platform certification, or equivalent practical experience

Responsibilities

Translate organic search goals into tactical steps for an assigned digital commerce segment to drive the execution of SEO operational plans.
Conduct keyword research, SERP analysis, customer search demand analysis, and competitive benchmarking to identify organic visibility gaps and growth opportunities.
Analyze organic search performance across category pages, product pages, content experiences, site search experiences, and other digital templates using search, clickstream, merchandising, and business performance data.
Provide insights, competitive intelligence, and data-driven recommendations to improve rankings, impressions, click-through rate, traffic quality, revenue contribution, and customer engagement.
Identify and prioritize technical SEO opportunities related to crawlability, indexation, redirects, canonicals, structured data, internal linking, page templates, rendering, and site performance.
Scope, prioritize, execute, and validate SEO improvements in partnership with product, engineering, user experience, content, merchandising, analytics, and digital commerce teams.
Develop and execute work plans with SEO and cross-functional teams; ensure work is completed on time and escalate risks, blockers, or dependencies that could delay implementation.
Create business cases, measurement plans, and post-launch readouts for SEO initiatives, including expected and actual impact on organic traffic, rankings, share of voice, conversion, and revenue.
Monitor algorithm updates, search behavior shifts, competitor changes, and technical site changes that may affect organic search performance.
Present SEO project strategies, campaign insights, test results, and recommendations to key stakeholders to guide future strategies, tactics, and activities.
Work as a member of a larger team and may help coach and develop less experienced team members on SEO fundamentals, analysis methods, execution standards, and reporting interpretation.
Maintain strong cross-functional partnerships throughout the organization to ensure SEO recommendations are understood, prioritized, and implemented effectively.