SEO & AI Search Content Manager

Step

13h•Remote

About The Position

Step's mission is to improve the financial future of the next generation. Millions of people use our banking and borrowing products to manage, build, and grow their money. Now that we're part of Beast Industries – the company behind MrBeast – we're poised for a new phase of growth to deliver financial literacy and tools at massive scale. Search is changing, and the next generation turns to ChatGPT, Claude, or Gemini before they Google. Organic discovery across traditional search and AI platforms is one of Step's biggest priorities, and this role owns it end-to-end. As our SEO & LLM Content Manager on the Marketing team, you'll be both strategist and builder. You'll own the Money 101 blog and its daily publishing engine; writing content yourself and orchestrating freelancers and AI-assisted workflows to scale output without sacrificing quality. You'll drive SEO/AEO/GEO across step.com, build our authority through backlinks and digital PR, and make Step the answer when millions of people ask a search engine, or AI, how to build credit, open a first bank account, or what the best banking platform is. You'll also bring search discipline to our social channels, especially YouTube, turning video into a durable organic acquisition engine. In your first year, success looks like: a consistent daily publishing cadence on Money 101, measurable growth in organic traffic and AI-platform citations, a technical foundation on step.com that search engines and LLMs can fully crawl and understand, and a YouTube presence optimized to rank in both video and traditional search.

Requirements

4+ years in SEO and content, with at least one role owning both strategy and hands-on execution at a consumer app, fintech, or growth-stage startup
A strong writer and editor who can produce polished, accurate personal finance content daily and enforce a quality bar across freelance and AI-assisted output
Demonstrated results growing organic traffic: keyword strategy, on-page and technical SEO, and content that ranks
Working knowledge of answer engine optimization (AEO) and generative engine optimization (GEO) — how LLMs and AI search platforms select, summarize, and cite sources — and hands-on experimentation with optimizing for them
Experience with YouTube SEO or video content optimization
Fluent with the modern SEO toolkit: Ahrefs or SEMrush, Google Search Console, GA4, and schema/structured data
Comfortable running backlink and digital PR campaigns that earn authoritative links
Self-directed and organized — able to run a daily publishing operation, a technical roadmap, and experiments simultaneously without dropping the ball

Nice To Haves

Personal finance or fintech experience
Familiarity with Contentful and light HTML/CSS; enough technical fluency to work closely with engineers

Responsibilities

Own SEO across step.com: on-page optimization, site architecture, internal linking, Core Web Vitals, and regular technical audits, partnering with web engineering to ship fixes
Drive the Money 101 blog end to end: editorial strategy, keyword and topic research, the daily content calendar, and publishing, writing high-quality personal finance content yourself and managing freelance and AI-assisted production to scale volume and ongoing content audits, refreshing, consolidating, or pruning underperforming pages
Optimize content for LLM and AI-search visibility (ChatGPT, Perplexity, Gemini, Google AI Overviews): structured data and schema, content formats that answer engines cite, and tracking how AI platforms retrieve and attribute Step's content
Build Step's authority through backlink acquisition and digital PR, earning links and citations from personal finance publishers, media, and data-driven content
Optimize Step's social channels for search, predominantly YouTube: titles, descriptions, chapters, metadata, and content strategy that ranks in YouTube and Google video results
Partner closely with the Performance and Affiliate teams to optimize ad and affiliate content
Establish E-E-A-T signals appropriate for a financial brand, including author profiles, expert review, and sourcing standards, while partnering with legal/compliance so all content meets financial-marketing requirements
Own organic performance reporting: rankings, traffic, conversions, and AI citation share