Senior Website Manager, Demand Generation

Boston Dynamics•Waltham, MA

About The Position

We’re looking for a Senior Website Manager, Demand Generation who is responsible for turning the website into a high-performing, conversion-focused growth engine. You’ll own day-to-day site operations, content execution, SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and partner closely with a development vendor for larger-scale builds. Just as important, you’ll work across Product Marketing, Content, Communications, and Channel teams to ensure the website consistently reflects the most accurate, relevant, and compelling story. The site should never feel static, it should evolve alongside campaigns, product updates, market priorities, and company initiatives. Boston Dynamics is a world leader in mobile robots, tackling some of the toughest robotics challenges. For years, our awe-inspiring viral videos on YouTube have shown the world what remarkably capable robots can do. Now we are quickly becoming a recognized leader in automation solutions for industrial applications and warehouse logistics.

Requirements

6–8 years of experience managing or owning a B2B website, ideally within a demand generation or growth marketing team
You think in terms of brand+pipeline, not just page views and you naturally connect website activity to revenue and branding outcomes
You’re comfortable both setting strategy and getting your hands in the CMS to make updates yourself
You know how to work across teams, Product Marketing, Content, Communications, and Channel
You can turn a lot of inputs into a clear, cohesive web experience
You’re detail-oriented when it comes to content accuracy, UX, and site health, but you don’t get stuck over-perfecting things at the expense of progress
You understand SEO fundamentals and are actively learning how LLMs and AI-driven search are changing discovery
You’re comfortable managing external partners (developers, SEO vendors) and holding them accountable to outcomes
You’re curious, data-driven, and always looking for the next improvement, whether that’s a better CTA, faster page speed, or a smarter way to structure content

Responsibilities

Own website contribution to pipeline, MQLs, and revenue goals
Optimize conversion paths across landing pages, product pages, and key journeys
Develop and execute A/B testing strategies to improve conversion rates
Partner with demand gen, paid media, and SDR teams to align campaigns with landing page experiences
Continuously improve CTAs, forms, and user flows to increase lead capture and qualification
Build and execute a roadmap for website growth (traffic, engagement, conversion)
Identify opportunities to expand high-performing content and create new conversion entry points
Analyze user behavior (heatmaps, session recordings, analytics) to inform improvements
Own KPIs such as traffic, bounce rate, time on site, conversion rate, and influenced pipeline
Develop and enforce a governance model for site updates, defining intake workflows, prioritization logic, and SLAs across all stakeholder teams
Own the full content lifecycle, from initial creation and optimization to ongoing refreshes and strategic retirement
Collaborate with design and UX partners to uphold a consistent design system and high user experience standards
Partner closely with Product Marketing to ensure product positioning, messaging, and updates are accurate and clearly communicated
Collaborate with Content and Communications teams to bring campaigns and thought leadership to life on the site in a way that is engaging and easy to navigate
Align with Channel teams to ensure consistency across paid, owned, and partner experiences
Maintain a regular cadence of updates so the website reflects current priorities, campaigns, and market priorities, and company initiatives
Ensure all content meets a high bar for clarity, consistency, and conversion impact
Own SEO strategy including keyword targeting, on-page optimization, internal linking, and technical SEO
Optimize content for discoverability across both traditional search engines and AI-driven platforms (LLMs, answer engines)
Implement structured data and content strategies to improve visibility in AI-generated responses
Define and track SEO and AI-specific KPIs (e.g., featured snippets, AI citation frequency, zero-click search performance)
Partner with Content teams to develop topic clusters and authority-building strategies
Monitor competitive landscape for search and AI visibility trends
Manage external website development agency for larger builds and technical enhancements
Translate marketing needs into clear requirements and ensure timely delivery
Prioritize development work based on business impact
Ensure quality assurance and performance standards are met
Manage website backlog and prioritize planning that aligns with available resources and overall goals
Define and maintain technical documentation and requirements for web projects
Evaluate and recommend new tools, platforms, or vendors to improve website performance and scalability
Partner closely with SEO vendor to continue building and scaling our SEO program
Drive ongoing collaboration with SEO vendor to refine strategy, expand high-impact opportunities, and evolve our approach based on performance and trends
Partner with Legal/Compliance to ensure adherence to privacy regulations (e.g., GDPR, CCPA) and cookie consent frameworks
Own or support accessibility compliance (e.g., WCAG standards)
Establish monitoring dashboards and alerting systems for proactive issue detection
Own website performance including page speed, uptime, and mobile responsiveness
Monitor and maintain site security, compliance, and data integrity
Ensure proper tracking, tagging, and integrations (analytics, CRM, marketing automation) are functioning correctly
Regularly audit the site for broken links, outdated content, and technical issues