Senior Web Optimization Strategist

SMS Equipment Inc.•Acheson, AB

5d•CA$95,000 - CA$105,000•Hybrid

About The Position

SMS Equipment is seeking a strategic and data-driven Senior Web Optimization Strategist to strengthen our owned digital channels and improve how customers engage with SMS Equipment online. In this role, you will identify opportunities for growth, lead digital optimization projects, and support initiatives that improve search visibility, user engagement, lead generation, and conversion outcomes. Working closely with Marketing & Communications, internal stakeholders, IT, vendors, and agency partners, you will help shape the digital customer journey through website optimization, SEO, AIO/GEO, email marketing, digital content, landing page improvement, lead nurturing, and performance reporting.

Requirements

Digital marketing professional with 5+ years of experience driving measurable growth through website optimization, lead generation, and customer engagement strategies.
Strong analytical skills with a passion for creating seamless digital experiences that deliver business results.
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience with SEO, CRO, email marketing, content marketing, and digital analytics.
Strong understanding of user experience (UX) principles and customer journey and landing page optimization.
Experience with web content management systems (CMS) and marketing automation platforms.
Ability to analyze performance data and translate insights into effective digital strategies.
Strong project management, communication, and stakeholder engagement skills.
Self-motivated, collaborative, and comfortable managing multiple priorities in a fast-paced environment.

Nice To Haves

Experience supporting B2B organizations.
Knowledge of web design principles
Experience in the heavy equipment, industrial, construction, or mining sectors.
Bilingual in English and French.

Responsibilities

Lead website optimization initiatives that improve search visibility, customer engagement, lead generation, and conversion rates.
Develop and execute digital growth strategies across SEO, AIO/GEO, content marketing, email marketing, and conversion rate optimization.
Turn website, campaign, and user-behaviour data into actionable insights and recommendations.
Design and manage A/B testing programs to continuously improve digital performance.
Partner with internal stakeholders, IT teams, agencies, and vendors to deliver digital projects and enhancements.
Optimize customer journeys across owned digital channels to improve lead quality and business results.
Ensure websites and digital experiences meet accessibility, compliance, usability, and brand standards.
Provide guidance and support to digital marketing team members on content implementation and optimization best practices.