Manager, Web & Conversion Optimization

WellBiz Brands•Denver, CO

23h•Onsite

About The Position

The Manager, Web & Conversion Optimization is responsible for the digital experience that turns site visitors into booked guests and booked guests into members. This role sits at the intersection of customer strategy and digital execution — responsible for the booking funnel, landing page performance, A/B testing infrastructure, conversion rate optimization, and SEO across WellBiz Brands' portfolio. Working closely with brand directors, the CRM team, and agency partners, this person will use data and experimentation to continuously reduce drop-off, improve conversion, and support the broader lifecycle strategy.

Requirements

4+ years of experience in digital marketing, conversion rate optimization, or web strategy — ideally in a multi-location, franchise, or subscription/membership business.
Proven track record of improving booking or e-commerce conversion through testing, UX improvements, and funnel optimization.
Hands-on experience with A/B testing tools (e.g. Optimizely, Google Optimize, VWO) and web analytics platforms (e.g. Google Analytics 4, Adobe Analytics).
Working knowledge of SEO best practices — technical, on-page, and local search.
Comfortable working in a fast-paced, cross-functional environment with multiple brand partners and agency relationships.
Strong communication skills — able to translate data and testing results into clear recommendations for non-technical stakeholders.

Nice To Haves

Experience with booking or reservation platforms a plus.

Responsibilities

Manage and optimize the end-to-end booking funnel experience across WellBiz Brands digital properties — identify drop-off points and drive improvements in visit-to-book conversion rate.
Build, test, and optimize landing pages that support campaigns, promotions, and membership acquisition across brands.
Design and manage an ongoing A/B and multivariate testing program to continuously improve conversion performance.
Partner with brand directors and the CRM team to ensure digital touchpoints are aligned with lifecycle and retention strategy.
Develop and execute SEO strategy and execution across brand websites — including technical SEO, content optimization, and local search performance for franchise locations.
Collaborate with content and agency partners to ensure site experience supports organic discoverability and member growth goals.
Monitor site health, page performance, and UX signals to proactively identify and resolve experience gaps.
Track and report on key conversion metrics — visit-to-book rate, lead-to-first-visit rate, funnel drop-off, and SEO performance — on a regular cadence.
Partner with the Retention & Insights Analyst to ensure web performance data feeds into the broader customer metrics framework.
Use data to prioritize the testing roadmap and make the case for investment in site improvements.
Work closely with Tech, brand directors, and agency partners to execute site updates and campaign support pages efficiently.
Contribute to the broader customer strategy team's ways of working — bringing a digital and conversion lens to lifecycle planning and promotional strategy.
Other duties and projects as assigned by supervisor and department heads.