Senior Vice President of Sales

Hooker Furnishings • High Point, NC

19h

About The Position

Samuel Lawrence Hospitality (SLH), a division of Hooker Furnishings Corporation, provides custom furniture solutions for hotels, resorts, and other hospitality environments. The Senior Vice President of Sales will work closely with division leadership to develop and execute a focused sales strategy, identify the markets and customers with the greatest opportunities, and build a sales organization that delivers results. The role calls for a strategic, hands-on leader with hospitality-market knowledge who can translate sales strategy into measurable results. Significant travel is required to support customer relationships, business development, and sales team leadership, including periodic strategic visits to the High Point, North Carolina office.

Requirements

• Significant sales leadership experience in hospitality furniture, contract furniture, or a closely related industry.
• Strong knowledge of the hospitality market, including customer segments, purchasing channels, and competitive dynamics.
• Proven ability to develop and execute a focused sales strategy, including identifying and prioritizing market opportunities.
• Experience leading independent sales representatives and outside sales organizations.
• A track record of developing sales teams, establishing performance goals, and driving accountability.
• Strong business and financial judgment, including understanding pricing, margins, and profitability.
• Entrepreneurial, hands-on leadership style and the ability to think strategically and collaborate across the business.
• Willingness to travel as needed to support customers, the sales team, and business development, including periodic strategic visits to the High Point, NC office.

Responsibilities

• Develop a focused sales strategy with division leadership, identifying promising markets, customer segments, and territories.
• Evaluate business opportunities and prioritize customers, projects, and markets aligned with SLH's capabilities and long-term goals.
• Lead and develop the outside sales organization by evaluating territory coverage, recruiting representatives, coaching performance, and holding the team accountable.
• Establish sales goals and performance metrics tied to revenue targets, new business development, pipeline activity, and individual performance.
• Build and strengthen relationships with hotel brands, ownership groups, procurement companies, designers, and other industry partners.
• Develop a consistent process for managing opportunities, forecasting business, tracking performance, and evaluating results.
• Partner with operations and other business leaders to align sales efforts with SLH's capabilities, profitability goals, and overall direction.
• Monitor market trends and competitive activity to identify opportunities and adjust the sales strategy.

Benefits

• Competitive compensation plans
• Eight paid holidays plus two floating holidays
• Paid sick and vacation time
• Career development, training opportunities, and leadership development programs
• Tuition reimbursement program
• Emphasis on charitable giving and volunteering in communities
• Comprehensive medical, dental, and vision plans, including an employer health savings account (HSA) contribution each plan year
• Matching 401(k) employer contributions

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed