Senior Vice President of Sales

Hooker Furnishings•High Point, NC

About The Position

The Senior Vice President of Sales will work closely with Samuel Lawrence Hospitality (SLH) division leadership to develop and execute a focused sales strategy. The role identifies the markets, customers, and geographic territories with the greatest opportunities, determines where to concentrate sales efforts, and builds a sales organization capable of delivering results. The company seeks a strategic, hands-on leader with hospitality market knowledge who can recognize promising opportunities and turn strategy into measurable outcomes. SLH is a division of Hooker Furnishings Corporation, a publicly traded furniture company with more than 100 years in business. SLH specializes in custom furniture solutions for hotels, resorts, and other hospitality environments. The position requires significant travel to support customer relationships, business development, and sales team leadership, including periodic strategic visits to the High Point, North Carolina office.

Requirements

Significant sales leadership experience in hospitality furniture, contract furniture, or a closely related industry.
Strong knowledge of the hospitality market, including customer segments, purchasing channels, and competitive dynamics.
Proven ability to develop and execute a focused sales strategy, including identifying and prioritizing market opportunities.
Experience leading independent sales representatives and outside sales organizations.
A track record of developing sales teams, establishing performance goals, and driving accountability.
Strong business and financial judgment, including understanding pricing, margins, and profitability.
An entrepreneurial, hands-on leadership style and the ability to think strategically and collaborate across the business.
Willingness to travel as needed to support customers, the sales team, and business development, including periodic strategic visits to the High Point, NC office.

Responsibilities

Develop a focused sales strategy with division leadership, identifying the markets, customer segments, and territories where SLH can be most successful.
Evaluate and prioritize business opportunities, customers, projects, and markets that align with SLH's capabilities and long-term goals.
Lead and develop the outside sales organization by evaluating territory coverage, recruiting representatives, coaching performance, and holding the team accountable.
Establish sales goals and performance metrics tied to strategy, including revenue targets, new business development, pipeline activity, and individual performance.
Build and strengthen relationships with hotel brands, ownership groups, procurement companies, designers, and other industry partners.
Develop a consistent process for managing opportunities, forecasting business, tracking performance, and evaluating results.
Partner with operations and other business leaders to align sales efforts with SLH's capabilities, profitability goals, and business direction.
Monitor market trends and competitive activity to identify opportunities and adjust the sales strategy.

Benefits

Competitive compensation plans.
Eight paid holidays plus two floating holidays.
Paid sick and vacation time.
Career development, including training opportunities and leadership development programs.
Tuition reimbursement program.
Medical, dental, and vision plans, including an employer health savings account (HSA) contribution each plan year.
Matching 401(k) employer contributions.
Emphasis on charitable giving and volunteering in communities.
Focus on environmental, social, and corporate governance (ESG).
Opportunity to be part of a multinational global organization with 14 locations in the US and offices in Vietnam and China.