Senior Vice President, Integrated Communications (Consumer)
About The Position
Orchestra’s Consumer vertical, bringing together Derris and Small Girls PR, is seeking a Senior Vice President to lead integrated marketing and communications for consumer brands. The role focuses on creating campaigns that extend beyond a single channel, bringing together earned media, influencer partnerships, social content, experiential activations, and paid amplification to build cultural relevance and business impact. The Senior Vice President oversees strategic planning and day-to-day execution, contributes to internal leadership initiatives, and helps shape company culture. This is a hybrid role based in Orchestra’s New York, NY office. Staff work in the office three days per week, Tuesday through Thursday, with the schedule changing to two office days per week in 2027. The role is one of the most senior positions in the organization and supports leadership in implementing protocols and policies and improving organizational efficiency and work quality. The Senior Vice President directs client strategy, brand messaging, tentpole campaign concepts, and high-stakes communications; leads integrated strategists; provides influencer strategy counsel; and guides influencer campaigns from development through measurement. The role also manages team finances, staffing, planning, and budgets, and contributes to new business development by reviewing prospects and developing proposals and concepts. The salary range is $170,000–$190,000, commensurate with experience, plus end-of-year bonuses based on firm, team, and individual performance.
Requirements
- 13–15 or more years of directly relevant experience, ideally in the consumer space.
- Experience overseeing large teams across multiple accounts, workflows, or projects.
- Ability to use creativity to make content uniquely compelling and shareable with audiences, including journalists and bloggers.
- Ability to build and maintain client trust.
- A proven track record of winning new business and securing incremental statements of work with existing clients to increase billings.
- Ability to build up and develop high-performing teams.
Nice To Haves
- Experience in integrated marketing and communications across earned media, influencer, experiential, and other channels.
- Experience in the consumer space.
Responsibilities
- Support leadership in implementing new protocols and policies.
- Develop and implement structural changes to improve efficiency and work quality.
- Lead client strategy, brand messaging, tentpole campaign concepts, and high-stakes communications.
- Oversee a team of integrated strategists and advise clients on influencer strategies suited to their goals and business cases.
- Lead brainstorms, reverse engineer virality, and develop share-worthy brand moments.
- Oversee influencer paid and organic campaigns, including strategic and creative development, creator identification, outreach and relationship management, negotiations and contracts, content approvals, and measurement.
- Manage team finances, profitability, staffing matrices, planning, and budgeting.
- Review the inbound new-business pipeline and identify brands to pursue.
- Develop proposals and concepts to win new partners.
- Contribute to internal leadership initiatives and help shape company culture.
Benefits
- End-of-year bonuses based on firm, team, and individual performance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
