About The Position

Fern is seeking a Senior Vice President, Experiential & Business Operations to build scalable infrastructure for growth in its Experiential business and drive enterprise-wide process improvements, strategic vendor partnerships, and operational integration initiatives. The role oversees repeatable fulfillment and delivery models, cross-functional operational excellence, strategic projects, and business integration. The position reports directly to the President of Fern and may be performed remotely, with the ability to travel.

Responsibilities

  • Develop a repeatable fulfillment model for Experiential projects, including projects originating through INVNT and other agency partners.
  • Build and manage a network of specialized freelance, account/project management, fabrication, and graphic management resources.
  • Establish clear roles and responsibilities across Sales, Account Management, Creative, Detailing, Exhibitor Services, Production, Graphics, and Operations.
  • Reduce reliance on senior leadership to intervene in the execution of complex projects.
  • Partner with National, Regional, and Depot Operations to ensure successful delivery.
  • Standardize team structure, workback schedules, and workflows across departments from project hand-off through execution and closeout.
  • Improve project planning, budgeting, change order management, vendor coordination, and communication.
  • Identify workflow inefficiencies and gaps that affect client experience, margins, and scalability.
  • Lead the VP Process & Integration in implementing updated SOPs, training, compliance, and continuous improvement.
  • Formalize a preferred vendor network with national agreements for graphics, AV, flooring, furniture, and other specialized services.
  • Lead operational integration planning and execution for acquisitions related to Fern.
  • Evaluate and execute geographic expansion opportunities.
  • Lead special projects that improve operational efficiency, expand capabilities, and support profitable growth.
  • Develop scalable operating models for new markets and service offerings.
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