Senior Vice President, Brands

VSP Vision Care•Town of Caroline, NY

About The Position

The Senior Vice President of Brands will lead the strategic vision, development, and management of the company's global brand portfolio. This role ensures brand positioning, marketing initiatives, and overall brand integrity are aligned with corporate goals and global market trends. The position will oversee brand teams, manage relationships with licensors and stakeholders, and spearhead strategic initiatives that drive both brand awareness and profitability across all domestic and international markets.

Requirements

Bachelor’s degree in marketing, Communications, Business Administration, or related field, or equivalent experience
10+ years’ experience with clear progression to senior leadership/management roles, leading and motivating, cross-functional, interdisciplinary teams to achieve strategic goals
Ability to create forward-thinking brand strategies and innovative campaigns that resonate with the target audience
Skill in using market research, customer insights, and data analytics to drive branding decisions that elevate visibility and grow customer reach
Strong understanding of digital marketing channels, social media platforms, and content marketing best practices
Experience managing multiple projects, timelines, and budgets to ensure effective brand execution within deadlines

Responsibilities

Develop and oversee the long-term vision and strategy for the company’s entire brand portfolio, including proprietary and licensed brands
Lead efforts to identify new brand acquisition opportunities, discontinue underperforming brands, and renegotiate existing brand licenses
Collaborate with senior leadership to ensure brand priorities align with corporate goals and market trends, including cross-pillar and cross-enterprise collaboration with Vision Care and Network businesses
Act as the primary liaison with key licensors, maintaining productive relationships and negotiating agreements for brand licensing, renewals, and amendments
Resolve any issues or disagreements with external partners in collaboration with legal counsel
Guide the development of global brand strategies to maximize market opportunities, ensuring brand positioning aligns with industry trends and company objectives
Collaborate with cross-functional teams (sales, supply chain, finance, marketing) to execute initiatives that maintain the integrity and market strength of the brands
Ensure gross margin, profitability, and sell-through targets are met across all brand lines by working closely with finance and operations teams
Lead and mentor brand management teams, ensuring top talent is retained and developed
Foster a culture of creativity, collaboration, and accountability within the brand management team
Work closely with product development, merchandising, and sales teams to ensure successful brand execution and product performance in the marketplace
Guide the creation and execution of comprehensive marketing campaigns that elevate the perception and visibility of each brand
Ensure that all external communications, including advertising, promotions, and public relations efforts, are consistent with brand standards
Monitor brand performance and market position through detailed analysis of sales data, market trends, and competitor activities
Provide regular feedback to senior leadership on brand health and recommend adjustments to strategy when necessary
Support the integration of brand initiatives into broader corporate marketing and consumer engagement efforts
Maintain brand consistency and integrity across all internal and external communications, ensuring that each brand adheres to established guidelines and standards