Senior UX Research & Design Lead
About The Position
The Senior UX Research & Product Designer reports to the Director, IT Product Management. Armstrong Collective is a world-class luxury travel experience delivering once-in-a-lifetime journeys through the most spectacular landscapes in North America. As we pursue our 2030 growth strategy, we are modernizing our digital commerce platform and adopting a product-led operating model to improve guest experience, commercial performance, and operational scalability. A central part of this transformation is redesigning how guests discover, configure, and purchase complex travel journeys — including multi-day itineraries, packages, partners, inventory availability, and dynamic pricing. We are looking for a senior UX Research & Product Designer to own and elevate the end-to-end digital guest experience across discovery, planning, booking, and transaction.
Requirements
- 8+ years UX research and product design experience
- Direct experience with travel, airline, rail, cruise, or hospitality booking platforms
- Proven improvement of ecommerce conversion and transactional flows
- Experience working within product-led or agile organizations
- Strong usability testing and journey mapping skills
- Experience designing complex, multi-step transactional workflows
- Ability to simplify high-consideration purchasing decisions
- Data-informed design using analytics and experimentation
- Comfortable designing within systems involving inventory, pricing logic, and payments
- Experience partnering closely with engineering teams and APIs
- Familiarity with real-time or near-real-time interaction constraints
- Advanced Figma (or equivalent) proficiency
- Usability testing platforms
- Analytics and A/B testing tools (e.g., GA, Amplitude)
Responsibilities
- Lead UX strategy and hands-on design from discovery through checkout and confirmation
- Design booking flows including itinerary configuration, seat selection, pricing presentation, and payments
- Simplify multi-component travel products (rail, hotels, and add-ons) into intuitive interaction models
- Establish and run a structured UX research practice
- Conduct usability testing, journey validation, and post-purchase research
- Translate research and behavioral data into prioritized product opportunities
- Partner with Product Managers to test hypotheses and inform decisions
- Improve booking conversion and reduce abandonment
- Design pricing and availability experiences that build transparency and trust
- Reduce friction in high-value checkout and payment flows
- Work embedded within agile product teams
- Partner with Engineering on interactions tied to real system states (availability, inventory, payment)
- Collaborate with Revenue Management and Marketing on pricing and pre-booking experience
- Define scalable UX patterns for travel commerce
- Contribute to the design system and ensure accessibility across devices
- Accountable for creating UX Center of Excellence for Armstrong Collective which would guide all future UX practices.
- Responsible for coaching and uplevelling on UX specialists.
Benefits
- Medical, Dental, Vision, Life Insurance
- Short term disability, long term disability benefits
- Travel emergency assistance
- Vacation time and sick time
- Up to 5% RRSP and/or TSFA match
- Two complimentary annual train tickets after first year of employment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
