Senior US Brand Campaigns Manager

Preply•New York, NY

2d•$140,000 - $175,000•Remote

About The Position

We power people’s progress. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. Meet the team Reporting to the Sr Director, Brand Strategy, you’ll lead the planning, delivery, and optimization of Preply’s brand investment in the US. This is a senior, hands-on role with end-to-end ownership of US campaign planning and execution. You’ll turn business-plan priorities into market plans, channel plans, and clear measurement frameworks, working across Brand, Growth, Creative, Analytics, and external partners. You’ll combine operational ownership with strategic judgment: ensuring investment is focused in the right markets, campaigns are locally relevant, and learnings translate into scalable playbooks. About the role We’re looking for a Senior US Brand Campaigns Manager to own how Preply plans, activates, measures, and improves brand investment in the US. This is not purely a media-buying role. You’ll connect brand strategy to in-market execution, bring strong commercial and analytical judgment, and help ensure campaign activity drives meaningful awareness and business outcomes.

Requirements

7+ years of experience in brand marketing, integrated digital campaign management, market strategy, or a related discipline, ideally in a fast-paced tech, consumer, or marketplace environment.
Experience owning significant marketing investment and making investment recommendations.
Strong analytical and commercial skills; confident working with performance data, forecasting, and business plans.
Strong expertise with video platforms, including YouTube, and landing-page or campaign-journey optimization.
Experience planning and delivering integrated campaigns across channels and stakeholders.
Strong understanding of brand measurement and experimentation.
Proven ability to manage agencies, external partners, and complex cross-functional projects.
Excellent communication skills and confidence influencing senior stakeholders.
Highly proactive, independent, and comfortable owning ambiguous work from plan through execution.
Based in the US, with a strong understanding of the US media and consumer landscape.

Responsibilities

Own the US brand-campaign plan, from annual business planning through in-market delivery and optimization.
Build market- and city-level plans, defining where and when Preply should invest.
Turn brand strategy into clear campaign briefs, channel plans, timelines, and accountable owners.
Identify and develop local activation opportunities that build awareness and create learning for future investment.
Manage and optimize US campaign investment across markets, channels, creative, and activations with clear focus on digital
Establish clear daily and weekly reporting, forecasting, and decision-making rhythms.
Recommend investment shifts based on performance and learning.
Build scalable playbooks for US market execution.
Define campaign measurement frameworks with Analytics, Growth, and channel partners.
Track brand and campaign outcomes, including reach, GMV, LTV , CAC, CPM amongst downstream business impact.
Translate data into clear recommendations for senior stakeholders.
Lead post-campaign reviews and ensure learnings inform future planning.
Partner with Creative, Growth, Analytics, and externals to deliver campaigns effectively.
Ensure US activity is locally relevant while consistent with Preply’s global brand.
Own agency and partner relationships relevant to US campaign delivery.
Drive projects to a high standard with independence, pace, and attention to detail.