Associate Brand Manager, US Retail

McCain Foods•Oakbrook Terrace, IL

11d•Hybrid

About The Position

The Associate Brand Manager, US Retail Potato Brand & Private Label, is a critical member of the North America Marketing Team and plays a key role in driving the growth and transformation of the U.S. retail potato category. Reporting to the Senior Brand Manager, this position owns the Private Label portfolio while supporting the Branded portfolio in partnership with the Brand Manager. The role is responsible for delivering all aspects of the marketing mix to drive consumer demand, profitable growth, and market share gains through strong cross-functional collaboration and consumer-focused strategies.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field required; MBA preferred.
Minimum of 3 years of Marketing or Brand Management experience with P&L ownership within the Consumer Packaged Goods (CPG) food industry.
Experience developing marketing strategies and executing brand, category, or portfolio growth initiatives.
Strong commercial acumen with experience managing business performance, financial results, and portfolio profitability.
Experience deriving insights from primary consumer research, syndicated data, and market intelligence.
Demonstrated ability to translate consumer and business insights into actionable strategies and growth plans.
Proven success leading and influencing cross-functional teams and building strong stakeholder relationships.
Knowledge of retail marketing principles, portfolio management, and product commercialization processes.
Strong analytical, project management, and organizational skills with the ability to manage multiple priorities simultaneously.
Proficiency with Microsoft Excel, PowerPoint, and Word.
Excellent verbal and written communication skills.
Experience working in fast-paced, evolving environments with a high degree of accountability and ownership.

Responsibilities

Support portfolio, brand, and private label strategies, ensuring clear and differentiated positioning across the portfolio.
Partner closely with Insights, Innovation, and Go-to-Market teams to identify growth opportunities and translate consumer and market insights into actionable business strategies.
Support Sales and Go-to-Market teams in identifying customer opportunities, commercializing products, delivering customer solutions, and supporting successful customer bids.
Play a key role in the Annual Operating Cycle (AOC) planning process, helping drive innovation, base business growth initiatives, and category expansion opportunities.
Monitor, analyze, and report portfolio and category performance, identifying opportunities to improve customer, commercial, and category results.
Own U.S. Retail budget management, including forecasting, monthly tracking, reconciliation, and reporting to Finance and Marketing leadership.
Support innovation strategy execution, including line extensions, renovations, and commercialization activities.
Contribute to portfolio architecture, pricing, and positioning strategies to maximize growth and profitability.
Partner with Media and Shopper Marketing teams to support customer marketing programs, social campaigns, and consumer communications.
Lead and influence cross-functional teams to successfully deliver business objectives, strategic initiatives, and brand growth plans.