Associate Brand Manager

Come join us•Van Nuys, CA

2d•Hybrid

About The Position

WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years! Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation. There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

Requirements

2-4 years brand management marketing experience (consumer packaged goods industry is a plus)
BS/BA degree, MBA preferred
Experience leading cross-functional teams
Strong communication / writing skills
Proven history of being both creative and analytical in prior roles
Ability to thrive in a fast paced environment and be resourceful, creative, detail oriented

Responsibilities

Be the expert - know your categories, products, competitors, distribution and retail sets
Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce team
Lead cross-functional teams to launch product innovation and renovations with speed and agility.
Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
Closely monitor and analyze sales volumes, market share trends and competitive activity
Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
Assist with preparation of annual operating plans and marketing budget.
Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
Analyze the business utilizing quantitative/qualitative data, demonstrating strong command of key growth and share drivers
Present market analysis and actionable recommendations to grow sales and profitability
Other duties as may be assigned