Senior Trade Marketing Manager
About The Position
The Senior Trade Marketing Manager leads the development and execution of customer- and channel-specific trade strategies that drive profitable growth across the U.S. marketplace. This role owns the translation of brand strategy into best-in-class 4P execution (Price, Promotion, Product, Placement) for our Hand Body Lotion, and Enterprise categories, serving as a strategic commercial partner to Sales, Marketing, Revenue Growth Management (RGM), and Finance. The position also leads the annual customer business planning and budgeting process, ensuring excellence in trade marketing initiatives across the Galderma US marketplace. This role will report to the Director Customer Strategy & Category Experience.
Requirements
- Bachelor’s degree in a related field
- Eight (8) or more years of overall consumer packaged goods experience working with any major retailers, or related sales experience
- Three (3) or more years of mid-level sales or strategy managerial experience preferred
- Must be a self-starter, team-oriented individual with a strong work ethic
- Adept at creative thinking and problem solving
- Entrepreneurial mindset that drives speed of situational assessment and decision making
- Experience in developing and implementing business plans that exceed expected goals
- Capable of dissecting challenging business situations, developing business proposals, and presenting to senior management
- Ability to analyze data and monitor retail patterns to identify opportunities and risks
- Experienced in P&L management and understanding of key line items
- Demonstrated ability to impact key decision makers
- Exceptional presentation, written and verbal communication skills
- Strong interpersonal skills including ability to communicate effectively with people of diverse backgrounds and skill sets
- Demonstrated negotiation skills
Responsibilities
- Establishes best in class 4P principles by channel and closely aligns with sales teams for executional excellence
- Lead management of trade spending and volume allocations in alignment with the Director of Sales, ensuring accurate tracking and strategic deployment of funds.
- Collaborates with Sales, Marketing, RGM and Category to deliver holistic strategies and thought leadership for brand and category elevation.
- Along with RGM, monitor and evaluate both working and non-working account-level spending, providing actionable recommendations to enhance ROI.
- Partner with Finance and Accounting to manage accrual planning, budget approvals, and spending compliance.
- Works closely with brand and RGM in development and execution of brand pricing strategies
- Develop and implement annual go-to-market strategies for customer activation, aligned with overall brand and business unit goals.
- Support the Director of Sales in executing Annual Customer Business Plans
- Oversee the execution and evaluation of customer activations, ensuring documentation of spend, proof of performance, and effectiveness metrics.
- Collaborate cross-functionally with Brand, Supply Chain, and Planning teams to ensure alignment and remove barriers to activation success.
- Takes personal accountability and ownership for results
- Responsible for understanding and communicating the customer level P&L’s
- Along with sales, partners with customer in developing a mutually agreed upon Joint Business Plan and ensures all objectives are achieved in accordance with JBP
Benefits
- organization that genuinely values and embraces diversity and inclusion
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
