Channel Trade Marketing Manager

Bose Corporation•Framingham, MA

2d•$106,000 - $145,750•Onsite

About The Position

We are looking for an experienced marketer with knowledge of the North American commercial market to partner with our most important strategic accounts in the region. In this role, you will be accountable for developing and executing marketing strategy within the reseller channel to achieve marketing goals and business results. You will partner with many cross functional partners across Bose including our sales organization, omnichannel marketing team, search marketing team, consumer insights team and partnerships teams. You will work closely with the marketing analytics team to unlock digital growth opportunities and advance our data maturity with our partners. You will play a critical role in championing our reseller partners within Bose and driving consideration and conversion of Bose at our reseller partners.

Requirements

5+ years of experience in trade/reseller marketing/digital marketing roles.
Must have experience working with resellers and reseller media networks.
Bachelor’s degree in marketing and/or business management or similar.
Business travel required – support reseller discussion on-site as needed
Proven results in marketing strategy development and execution.
Experience with accountability for sales and marketing targets and working with cross-functional teams and alongside a sales organization.
Have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey.

Nice To Haves

Knowledge about retail trade / channel marketing is highly preferred

Responsibilities

Define the optimal strategy for the implementation of the global marketing plan at Trade level, and accountable for the execution and the results.
Lead the marketing input to the ongoing business plan required to achieve the monthly and quarterly revenue targets.
Partner multifunctionally in the identification of consumer & category opportunities and lead its marketing execution.
Build strong relationships with external marketing partners to unlock differentiated activations driving mutually beneficial results
Understand the marketing impact on the business plan and build quarterly Trade Marketing plans to drive Bose’s Annual Operating Plan
Execute against aligned local retail marketing plan to meet retail merchandising guideline, digital marketing campaigns, investment guidelines, priorities and goals
Identify additional creative needs based on customized channel requirements
Identify and set specific KPIs to measure success and effectiveness of retail marketing activities to drive continuous improvement in sell-thru
Track results from the activities carried out & ensure adequate ROI on trade marketing investments
Collaborate with the merchandising team to deliver in-store solutions that achieve aligned objectives
Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment
Analyze market trends and retail sell-thru data to recommend adaptions to current plans & inform future activations