Trade Marketing Manager

Europastry USA•Morristown, NJ

1d•$85,000 - $90,000

About The Position

Trade Marketing Manager plays a critical role in driving sales growth by ensuring the company's products are effectively positioned in the market, driving customer demand, and enhancing the retailer's ability to sell those products.

Requirements

Strong understanding of retail and foodservice markets
Experience with trade promotions, category management, and product merchandising
Ability to analyze market data and trends
Excellent communication and negotiation skills
Ability to collaborate effectively with internal teams (sales, marketing, R&D, supply chain) and external partners (retailers, distributors, brokers)
Minimum of a bachelor's degree with at least 5 years of marketing experience in consumer goods or a related field.
Excellent written, verbal, and presentation communication skills, along with strong interpersonal skills.
Proficient in MS Word, Excel, and PowerPoint.
Ability to apply common sense and understanding to carry out written, oral, or diagrammed instructions.
Capable of addressing problems involving multiple variables in standardized situations.

Nice To Haves

Bilingual skills are a plus.

Responsibilities

Oversee the end-to-end new product development process, from concept through market introduction, including packaging, SKU setup, and product revisions.
Define and execute go-to-market strategies, ensuring proper product positioning, key benefits, and target audience alignment.
Work closely with sales, marketing, R&D, and operations teams to ensure seamless product development, marketing initiatives, and successful product launches.
Monitor bread product trends, market opportunities, and competitor activities to develop insights that drive new product development aligned with company goals.
Conduct financial assessments of new and existing products to ensure profitability, adjusting strategies as necessary to meet profit expectations.
Build and maintain relationships with key retailers and distributors, ensuring effective product placement, visibility, and promotion at the point of sale.
Lead in-store promotional activities and trade marketing campaigns to drive sales and enhance brand presence within the retail and foodservice sectors.
Manage the execution of new product launches, including internal communications with sales teams and ensuring the alignment of marketing materials and messaging.
Collect, analyze, and share competitive insights, helping to refine strategies and identify opportunities for differentiation.
Track the performance of trade marketing initiatives, adjusting tactics based on outcomes and market feedback, and fostering a culture of continuous improvement.
Mentor and guide team members, helping them to grow professionally and take on increased responsibilities within the department.
Meet company standards for quality and quantity of work.
Comply with company policies, procedures, and safety regulations, including GMP and OSHA standards.
Adhere to workplace behavior standards.