Senior Tools Governance Manager, Marcom

Apple•Sunnyvale, CA

22h

About The Position

Marcom is Apple’s creatively led global team responsible for consumer-facing marketing and the development and execution of communications across media and platforms. Its Governance and Technology Operations (GTO) team safeguards Marcom’s people and work by establishing governance and operating the technology and infrastructure the organization relies on. GTO covers AI, tools, vendor, and data governance, as well as Marcom Security and Marcom IT, and is building a Center of Excellence to centralize expertise, standardize practices, reduce risk, and continuously improve operations. The Senior Tools Governance Manager owns the governance framework for Marcom’s internal operational tools, ensuring that tools are selected, deployed, maintained, and retired through consistent, transparent processes. The role connects Marcom’s operational needs with the technology teams that build and support its tools. It reports to the head of GTO and partners closely with IS&T, Procurement, Security, and other cross-functional teams.

Requirements

10+ years of experience in tools governance, internal technology strategy, product management, or operational technology leadership.
Track record of building and implementing AI governance frameworks, policies, or standards for internal tools across a large, complex, global organization.
Experience leading cross-functional workflow assessments to identify process efficiency and effectiveness solutions.
Working knowledge of security, privacy, and data protection requirements, with the technical proficiency to evaluate whether a tool meets corporate policy.
Working knowledge of Agile and Scrum as applied to internal tool delivery.
Experience in marketing, creative, or content production environments, and understanding of how creative teams use tools such as asset management, workflow automation, and business applications.
Experience working directly with platform engineering teams on tool development and deployment.
Background in success management, user adoption strategies, or change management for technology rollouts.
Experience running structured vendor evaluations and building ROI models or business cases for tool investments.
Experience partnering with platform engineering, IS&T, or UX/UI design teams on tool development, deployment, and workflow design.
Hands-on use of AI tools to improve research, analysis, documentation, or workflow efficiency.
Excellent communication skills, including the ability to explain technical decisions in business terms to non-technical stakeholders.

Responsibilities

Own and maintain Marcom’s internal tools governance framework, including policies for tool selection, evaluation, approval, ongoing maintenance, and retirement.
Conduct organizational needs assessments through cross-functional workflow sessions to identify gaps, redundancies, and opportunities to improve process efficiency.
Develop and maintain a tools strategy and roadmap aligned with Marcom’s goals, KPIs, and creative requirements.
Establish tool evaluation criteria covering ROI, security compliance, data protection, user accessibility, and alignment with Apple-wide corporate policies.
Lead market research for third-party solutions and write development briefs for proprietary builds and feature enhancements.
Partner with IS&T and Marcom UX/UI designers so execution plans and interfaces reflect how Marcom teams work.
Define adoption milestones and track organization-wide rollout progress.
Partner with the Ops Platforms and Content Manager on training, workshops, and enablement sessions to build users’ proficiency and confidence.
Ensure internal tools comply with data protection regulations, privacy policies, security requirements, and industry standards.
Identify opportunities to consolidate overlapping tools and reduce fragmentation.
Serve as the primary governance liaison between Marcom and Legal, Privacy, Security, IS&T, Procurement, and adjacent Marketing organizations, including Product Marketing, Corporate Communications, and Services Marketing.