Senior Technical Product Marketing Manager

Workday•Boulder, CO

4d•Hybrid

About The Position

Workday is seeking a Senior Technical Product Marketing Manager to join the Workday Build & Platform team. This role is responsible for driving the adoption and growth of Build and platform technologies, with a focus on Workday Extend and emerging AI-powered platform capabilities. The position involves defining messaging and positioning for custom app development, custom agents, agent-ready APIs, and open platform technologies. The successful candidate will partner across product, developer relations, and GTM teams to bring innovations to market and accelerate adoption of Workday as a platform. Success will be measured by impact across platform adoption, market awareness, and field effectiveness, with example outcomes including driving measurable growth in Workday platform consumption, strengthening Workday’s position as an open platform, and improving field readiness and effectiveness through clear technical positioning and enablement programs. This role is ideal for a Technical PMM with strong technical fluency, strategic marketing skills, and business acumen, who can translate complex platform capabilities into compelling narratives for developers, integrators, and technical decision-makers.

Requirements

8–10 years of experience in technical or developer product marketing for tools, infrastructure, or platform products, with a proven track record of driving adoption and engagement.
Deep understanding of developer workflows, coding environments, and AI-assisted development, with credibility to engage engineers, architects, and technical decision-makers.
Experienced in leading complex, cross-functional launches and creating high-value content that resonates with developers and enterprise audiences, balancing strategic influence with tactical execution to drive platform adoption and business impact.

Responsibilities

Define and articulate Workday Build’s technical value for developers, architects, and IT decision-makers.
Develop messaging frameworks, narratives, and collateral that differentiate Build and track adoption and engagement metrics to measure impact.
Monitor competitors, emerging tools, and developer workflows to identify trends and opportunities.
Translate insights into personas, positioning, and strategic recommendations that inform roadmap and GTM decisions.
Create high-value technical content (demos, guides, blogs, etc.) that define Workday architecture, accelerate product adoption, and support Sales and Solutions teams in driving awareness for platform capabilities.
Lead cross-functional GTM programs for Workday Build tools, partnering with Workday AI, Product, Engineering, and Events teams to drive adoption at DevCon, Workday Rising & other tier 1 events.
Track success via adoption, usage, and enablement effectiveness metrics.
Champion Workday Build tools at forums, conferences, webinars, and supporting analyst briefings including analyst survey responses.
Gather and surface customer and developer feedback to product and engineering teams.
Track engagement, advocacy, and adoption to continuously refine positioning and GTM strategies.