Senior Systems Analyst, Digital Experience Platform & Author Enablement

Avalara•UNAVAILABLE, UNAVAILABLE

About The Position

This role focuses on enhancing Avalara's website platform by improving the authoring experience. The goal is to make the template and component library a product that simplifies content creation, enabling any contributor to succeed without deep expertise in CMS or web marketing practices. This will lead to faster, more consistent, and measurable content production, with decisions grounded in brand integrity and return on investment.

Requirements

Drive measurable improvements in content and campaign creation outcomes for engagement and conversion.
Ensure a governed component library and change process is in place, with a measurable reduction in one-off, duplicate, or unsupported components.
Achieve measurable improvement in author time-to-publish and reduction in platform-related support requests.
Define and implement analytics and behavioral data capture across templates and components.
Define and adopt asset management standards (upload, metadata, retrieval) showing measurable improvement in asset findability and metadata completeness.
Use AI to accelerate the definition, documentation, and governance of the template and component library.
Deploy at least one AI-enabled authoring aid into production.
Apply AI to analyze content and analytics data, identifying gaps in reporting and opportunities to improve measurement of user behavior.
Build or direct AI-enabled aids for authoring guidance, automated metadata/tagging suggestions, or content quality checks.
Quantify the impact of AI adoption in the role.
Apply AI responsibly and securely, with attention to data governance.
Share AI practices and tooling with peers.
Bachelor's degree in an Information Technology field required.
7+ years of experience in technical program or product management for a web content management or digital experience platform, including direct ownership of a template or component library at a senior level.
Direct experience with one or more enterprise content management systems or digital experience platforms including author-facing template and component design.
Experience defining requirements and guardrails for SEO, tagging, and asset management (DAM) within a content authoring environment.
Demonstrated, quantifiable use of AI tools to improve platform governance, content operations, or author enablement.
A track record of raising the performance of teams and processes around them.

Nice To Haves

Hold themselves and others to high standards of technical quality, data integrity, and operational accountability.
Demonstrate strong judgment when making platform and technical tradeoffs.
Raise the performance of those around them through mentorship, rigorous technical guidance, and clear documentation.
Simplify complexity, translating ambiguous marketing requirements into clean, maintainable technical solutions.
Challenge assumptions respectfully and bring data into technical decisions.
Leave every system, process, and team they touch stronger than they found it.

Responsibilities

Own and govern the CMS template and component library, defining its scope, limits, and supported features.
Set boundaries for design and feature influence on the platform, ensuring new functionality reinforces brand consistency and demonstrates ROI.
Define what behavioral data must be captured across templates and components to understand visitor behavior.
Act as the primary source of truth on platform capabilities and constraints for internal stakeholders.
Support teams working on internationalization and localization projects, guiding them through content publishing workflows across geographies.
Continuously improve the usability of the template and component library to lower the learning curve for authors.
Demonstrate platform functionality and design potential to stakeholders exploring new promotional methods.
Identify platform shortcomings and translate them into clear, prioritized requirements for CMS development teams.
Identify gaps in content analysis and reporting tools and define requirements to close them.
Define constraints and guardrails within the authoring environment to protect SEO, tagging, and asset management integrity.
Define the strategy for asset management and oversee the implementation of standards and practices for asset upload, metadata assignment, and retrieval.
Use AI to accelerate and improve work end-to-end, helping authors succeed without deep CMS or web marketing expertise.