Sr. Strategy Manager, Commercial Roofing Products

Carlisle•Carlisle, PA

2d•Hybrid

About The Position

The Senior Strategy Manager – Commercial Roofing Products will lead business, portfolio, and go-to-market strategy for Carlisle’s commercial roofing product categories, including roofing membranes, insulation, and accessories. The role focuses on market choice, product and portfolio priorities, competitive positioning, pricing and value capture, launch execution, and commercial performance. It translates customer, channel, contractor, and competitive insights into category-specific growth strategies and repeatable go-to-market plans, partnering closely with Product Management, Sales, Marketing, R&D, Operations, and Finance. This is a high-accountability, high-visibility role that helps set the strategic direction of the organization. The position supports Carlisle Construction Materials’ growth and Long-Range Plan by assessing market segments, product-line performance, customer needs, channel dynamics, competitive positions, and strategic risks. It develops fact-based recommendations through market sizing, pricing and mix analysis, financial modeling, customer insight, and competitive intelligence; helps define portfolio roles, product rationalization priorities, innovation needs, and investments; and builds business cases and executive-ready presentations. The manager also drives cross-functional alignment and governance, establishing performance metrics, decision-making frameworks, and operating cadences. The role leads teams through planning, launch readiness, and commercialization, monitors performance against targets, and recommends course corrections. The position is primarily office-based in a climate-controlled environment under a hybrid schedule, with periodic travel generally estimated at 20–30% and occasional visits to manufacturing plants and construction jobsites.

Requirements

Bachelor’s degree in business, marketing, economics, engineering, materials science, or a related field.
Five or more years of experience in strategy, product management, management consulting, or commercial/go-to-market roles.
Three years’ experience leading cross-functional product or go-to-market launches from concept through commercialization.
Three years’ experience conducting market, customer, channel, and competitive analysis to support growth, pricing, portfolio, or investment decisions.
Three years’ experience with commercial roofing or adjacent construction materials, preferably involving membranes, insulation, accessories, or complete roofing systems.
Strong analytical and financial acumen, including market sizing, business-case development, and portfolio prioritization.
Demonstrated ability to influence and align cross-functional and senior stakeholders without direct authority.
Excellent written and verbal communication skills, including executive-level presentation and recommendation development.
Strong program and project management skills, with the ability to manage multiple concurrent workstreams.
Ability to translate market, customer, technical, and competitive insight into actionable strategies and commercialization plans.
Experience establishing governance structures, KPI frameworks, and operating cadences that create accountability across functions.
Skilled in customer and channel discovery and in converting voice-of-customer insights into defined opportunities and value propositions.
High proficiency with Excel and PowerPoint; familiarity with CRM, market research, competitive intelligence, and BI tools such as Salesforce and Power BI.
Sound judgment and discretion in handling confidential strategic, financial, technical, and competitive information.
Willingness to travel periodically to customer, distributor, architect, contractor, jobsite, plant, and company locations.
Strong knowledge of commercial roofing customers, channels, product economics, and competitive dynamics.
Working knowledge of segmentation, economic value propositions, value-based pricing, price/mix management, and Stage-Gate/PDP methodology.
Ability to translate contractor, distributor, owner, and consultant insight into product-level go-to-market plans and portfolio decisions.

Nice To Haves

MBA or relevant advanced degree.
Experience commercializing B2B products through distribution and roofing contractors.
Experience with Stage-Gate/PDP product development, product lifecycle management, pricing, and new product commercialization.
Experience supporting long-range planning, product-line strategy, portfolio optimization, or adjacency assessment.

Responsibilities

Own strategy for commercial roofing product categories, with primary emphasis on membranes, insulation, and accessories.
Assess market segments, product-line performance, customer needs, channel dynamics, competitive positions, and strategic risks to establish category priorities.
Develop fact-based recommendations using TAM/SAM sizing, pricing and mix analysis, financial modeling, customer insight, and competitive intelligence.
Partner with Product Management and business leaders to define portfolio roles, product rationalization priorities, innovation needs, and investment choices.
Support the Long-Range Plan by translating commercial roofing market opportunities into growth initiatives, financial assumptions, and resource requirements.
Support development of business and segment strategy, including market choice, portfolio priorities, and competitive positioning, for the CCM Long-Range Plan and enterprise strategy.
Conduct market, competitive, and customer analyses to identify growth opportunities, adjacencies, and strategic risks across segments.
Partner with business leaders to develop, challenge, and refine segment strategies, prioritizing where CCM competes and invests.
Build fact-based recommendations that shape the Long-Range Plan and capital allocation decisions.
Build business cases and executive-ready presentations to influence senior leadership decision-making.
Drive shared accountability across Sales, Marketing, R&D, and Product Management, integrating go-to-market milestones with Stage-Gate PDP governance and other operating models.
Own the go-to-market metric framework and operating cadence that keeps execution on track.
Establish and manage program governance, performance metrics, and decision-making frameworks that give leadership visibility into progress and outcomes.
Lead cross-functional teams through planning, readiness, and launch, coordinating training, tools, and communications to ensure strategies land successfully in market.
Serve as a trusted advisor to functional leaders, building alignment and influence in a matrixed organization without direct authority.
Monitor performance against targets and recommend course corrections to improve business outcomes.
Perform other duties as assigned.