Senior Strategy Leader

IQVIA•Montclair, NJ

1d•$99,000 - $275,600

About The Position

Purplemoon, an IQVIA company, is an award-winning healthcare communications agency focused on pharmaceutical marketing, rare diseases, and complex therapeutic categories. It combines scientific expertise, strategic insight, creativity, and data-driven decision-making to develop brand strategy, commercialization, product launches, patient engagement, and omnichannel communications. The Senior Strategy Leader is a senior leadership role responsible for strategic planning and brand development for an assigned portfolio of pharmaceutical, biotechnology, and healthcare clients. The role serves as a trusted advisor, business partner, and strategic leader, translating scientific innovation, market insights, and customer needs into commercial strategies and communication programs. Reporting to the Head of Strategy, this leader collaborates with Account, Medical, Creative, Analytics, and Consulting teams to develop solutions that support brand growth, customer engagement, and business success.

Requirements

Bachelor's degree in Business, Marketing, Life Sciences, Communications, Healthcare Administration, or a related field.
10+ years of experience in pharmaceutical, biotechnology, healthcare consulting, healthcare communications, or healthcare advertising environments.
Extensive experience in brand strategy, communications planning, commercialization, and product launches.
Strong client leadership, presentation, facilitation, and storytelling skills.
Proven ability to influence senior stakeholders and lead cross-functional teams.
Exceptional analytical, strategic thinking, and problem-solving capabilities.

Nice To Haves

An advanced degree such as an MBA, MPH, Master's, or PhD.
Experience supporting rare disease, specialty therapeutics, biotechnology, oncology, or other complex healthcare categories.
Experience in rare disease and specialty pharmaceutical strategy.
Experience in omnichannel and customer engagement planning.
Experience in market research and customer insights.
Experience in launch readiness and commercialization strategy.
Healthcare advertising or healthcare communications agency experience.
Global and multi-market pharmaceutical experience.

Responsibilities

Develop brand positioning, value propositions, messaging frameworks, and integrated communications strategies across the product lifecycle.
Translate market research, clinical data, customer insights, competitive intelligence, and healthcare trends into actionable business recommendations.
Lead strategic planning for pre-launch, launch, and post-launch brands.
Develop customer-centric strategies for healthcare professionals, patients, caregivers, payers, and other stakeholders.
Partner with cross-functional teams to ensure strategic alignment and execution excellence.
Serve as a trusted strategic advisor to senior client stakeholders.
Design and facilitate workshops, advisory boards, strategic planning sessions, and executive presentations.
Build and strengthen long-term client partnerships.
Provide thought leadership on industry trends, commercialization strategies, customer engagement, and market evolution.
Identify opportunities to expand client engagements and deliver additional value.
Collaborate with Account, Creative, Medical, Analytics, and Consulting teams.
Establish strategic planning standards, frameworks, and best practices.
Mentor and develop Strategy team members.
Foster a culture of innovation, collaboration, and continuous learning.
Support talent development and organizational growth initiatives.
Support new business opportunities, proposal development, and agency pitches.
Contribute to thought leadership, industry presentations, and strategic innovation initiatives.
Identify emerging healthcare trends and market opportunities.
Drive development of new capabilities that strengthen Purplemoon and IQVIA's market position.