Senior Strategist

Design Bridge and Partners•New York, NY

1d•$90,000 - $105,000•Hybrid

About The Position

At Design Bridge and Partners, part of WPP, we design brands with the power to move—pulling people towards them with an irresistible force that compels and connects. With 900 creative minds across 18 studios worldwide, diverse in expertise, experience, backgrounds, and beliefs, we are united in our ambition to achieve real impact for our clients’ brands, benefiting their business, people, and the planet. Our clients include global brands across industries, such as technology, finance, consumer goods, and media. WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Requirements

5–7 years of experience in brand strategy within premium design consultancies, brand agencies, or strategic marketing roles, demonstrating a clear ability to lead projects independently.
Strong experience working with consumer brands (CPG/FMCG), with a solid understanding of how packaging design, structural branding, and omnichannel expressions bring a brand to life.
Confident integrating digital ecosystems, social analytics, trend forecasting, and AI-powered tools into your creative research and strategy workflow.
A natural communicator with a proven ability to present complex ideas clearly, making client teams and internal stakeholders passionate advocates for our creative thinking.
Creative Thinker, Inspirational People Person, and Entrepreneurial Spirit.

Responsibilities

Autonomously drive the strategic phase on mid-to-large projects, and support Strategy Directors on massive global assignments—translating client business challenges into sharp, actionable brand foundations and creative briefs.
Work closely with design teams in the studio, acting as a trusted sounding board to ensure strategic recommendations are beautifully and consistently carried through from concept to final execution.
Design and deliver inspiring creative briefs that challenge conventional thinking, providing the spark that pushes design output into distinct, brave, and award-winning spaces.
Actively partner with resource managers and Strategy Directors to ensure the right strategic talent is assigned to projects, assisting in onboarding freelance strategy resources when needed.
Collaborate with Creative Directors and Client Leadership to map out project milestones, own the drafting of strategic outputs, manage timelines, and ensure agile, on-time delivery of strategic phases.
Cultivate trusted, day-to-day working relationships with brand managers and senior marketing stakeholders within client organizations.
Support pitches and new business initiatives by preparing pitch materials, conducting competitive landscape research, and presenting strategy modules with confidence.
Act as a supportive mentor to Junior and Mid-level Strategists, fostering a motivating, and collaborative team culture. Lead by example with high standards of strategic rigor.
Act as a highly collaborative link across our studio network, sharing insights, trend analyses, and strategic intelligence across teams.