Senior Strategist

Cheil USA•Plano, TX

19h•Hybrid

About The Position

Cheil USA is seeking a Senior Strategist to join their team in Dallas, Texas. This role is built on the principle of 'Built to Connect,' focusing on creating connected experiences that are bold, clear, and memorable. Cheil USA, as the lead agency for Samsung, works across a growing portfolio of globally recognized brands. The Strategy department is looking for individuals who are provocative, big-thinking, and challenge assumptions, driving strategic thinking that generates excitement and breakthrough ideas. The Senior Strategist will lead the development of brand, communications, and consumer strategies, influencing business decisions and inspiring exceptional creative work. This role reports to the Head of Strategy and will focus heavily on Samsung, shaping the brand's future across multiple audiences, channels, and experiences. The ideal candidate will serve as a trusted advisor to senior clients, a mentor to strategists, and a collaborative partner to creative, account, media, analytics, and innovation teams.

Requirements

5+ years of experience in brand strategy, account planning, social strategy, or communications strategy within leading advertising, marketing, or consulting environments.
Demonstrated experience contributing or leading to strategic work for large-scale consumer brands.
Proficiency in consumer research, audience insights, cultural intelligence, and strategic planning.
Strong understanding of integrated marketing ecosystems, including brand, digital, social, retail, experiential, and commerce channels.
Ability to connect data, consumer behavior, and business objectives to actionable strategic recommendations.
Exceptional storytelling and facilitation skills.
Highly proficient in developing and delivering presentations.
A collaborative style with the ability to inspire cross-functional teams.
Bachelor’s degree in marketing, Communications, Psychology, Sociology, Business, Journalism, Liberal Arts, or a related field preferred.

Nice To Haves

Experience within technology, consumer electronics, telecommunications, or adjacent categories a definite plus.

Responsibilities

Lead the development of brand, communications, and campaign strategies that connect business objectives to human insight.
Translate complex market, consumer, and cultural dynamics into clear strategic direction.
Develop strategic frameworks, positioning recommendations, audience segmentation models, and messaging architectures that guide business and creative decisions.
Ensure strategic rigor across the full lifecycle of work from discovery and research through execution, optimization, and measurement.
Serve as a trusted strategic advisor to senior client stakeholders.
Facilitate discussions that help clients identify opportunities, navigate ambiguity, and make informed decisions.
Deliver compelling presentations that build confidence, inspire action, and strengthen agency partnerships.
Develop thought leadership and POVs that position the agency as a strategic partner.
Partner closely with creative leadership to unlock breakthrough ideas grounded in human insight.
Develop inspiring briefs that spark innovative and effective creative solutions.
Champion work that balances cultural relevance, business impact, and creative ambition.
Help teams connect emerging consumer behaviors, technology trends, and cultural shifts to meaningful creative opportunities.
Mentor junior team members through feedback, coaching, and day-to-day collaboration.
Contribute to the evolution of strategic frameworks, tools, and best practices.
Champion curiosity and a culture of learning across the team.
Help elevate the quality of strategic thinking through strong work, collaboration, and knowledge sharing.
Play a role in new business opportunities, including RFP responses, pitch development, and presentations.
Contribute to agency thought leadership through articles, speaking opportunities, workshops, and client-facing initiatives.
Assist with the optimization of the strategy discipline, processes, and tools that support agency growth and effectiveness.