Senior Strategist

CHEIL USA•Plano, TX

1d•Hybrid

About The Position

Cheil USA is seeking a Senior Strategist to join their Strategy department. This role will focus on leading the development of brand, communications, and consumer strategies for major clients, particularly Samsung. The Senior Strategist will act as a trusted advisor to senior clients, mentor junior strategists, and collaborate with various internal teams including creative, account, media, analytics, and innovation. The position requires a strategic leader who thrives on solving complex business challenges, shaping creative work, and building strong partnerships. The role involves defining strategic vision, influencing clients through compelling presentations and thought leadership, inspiring creative excellence by developing insightful briefs, contributing to the growth of the strategy practice through mentorship and process improvement, and playing a role in new business opportunities.

Requirements

5+ years of experience in brand strategy, account planning, social strategy, or communications strategy within leading advertising, marketing, or consulting environments.
Demonstrated experience contributing or leading to strategic work for large-scale consumer brands.
Proficiency in consumer research, audience insights, cultural intelligence, and strategic planning.
Strong understanding of integrated marketing ecosystems, including brand, digital, social, retail, experiential, and commerce channels.
Ability to connect data, consumer behavior, and business objectives to actionable strategic recommendations.
Exceptional storytelling and facilitation skills.
Highly proficient in developing and delivering presentations.
A collaborative style with the ability to inspire cross-functional teams.
Bachelor’s degree in marketing, Communications, Psychology, Sociology, Business, Journalism, Liberal Arts, or a related field preferred

Nice To Haves

Experience within technology, consumer electronics, telecommunications, or adjacent categories a definite plus.

Responsibilities

Define and champion brand, communications, and campaign strategies that connect business objectives to human insight.
Translate complex market, consumer, and cultural dynamics into clear strategic direction.
Develop strategic frameworks, positioning recommendations, audience segmentation models, and messaging architectures that guide business and creative decisions.
Ensure strategic rigor across the full lifecycle of work from discovery and research through execution, optimization, and measurement.
Serve as a trusted strategic advisor to senior client stakeholders.
Facilitate discussions that help clients identify opportunities, navigate ambiguity, and make informed decisions.
Deliver compelling presentations that build confidence, inspire action, and strengthen agency partnerships.
Develop thought leadership and POVs that position the agency as a strategic partner rather than a tactical vendor.
Partner closely with creative leadership to unlock breakthrough ideas grounded in human insight.
Develop inspiring briefs that spark innovative and effective creative solutions.
Champion work that balances cultural relevance, business impact, and creative ambition.
Help teams connect emerging consumer behaviors, technology trends, and cultural shifts to meaningful creative opportunities.
Mentor junior team members through feedback, coaching, and day-to-day collaboration.
Contribute to the evolution of strategic frameworks, tools, and best practices.
Champion curiosity and a culture of learning across the team.
Help elevate the quality of strategic thinking through strong work, collaboration, and knowledge sharing.
Play a role in new business opportunities, including RFP responses, pitch development, and presentations.
Contribute to agency thought leadership through articles, speaking opportunities, workshops, and client-facing initiatives.
Assist with the optimization of the strategy discipline, processes, and tools that support agency growth and effectiveness.