Senior Strategist

SALT XC • Toronto, ON

4d • CA$100,000 - CA$120,000 • Onsite

About The Position

The Senior Strategist at The Kitchen is responsible for serving as the day-to-day strategic lead across multiple brands. This role demands a unique blend of strategic thinking, cultural curiosity, and a passion for social media. The ideal candidate understands the full marketing funnel and ecosystem and how social media fits in. They will lead and coach a team of Social Media Managers, ensuring the team is inspired to deliver great content and brand activations that move at the speed of culture.

Requirements

• 5+ years of experience in a brand, creative, or social strategy role.
• Proven track record of managing brands with a significant following, ideally for a CPG or lifestyle brand.
• History of working with Creative teams, providing expertise and influencing creative ideas.
• Proficiency in creating presentations (PowerPoint, Google Slides).
• Ability to translate research and data into meaningful insights that inspire big ideas.
• Solid understanding of the tools and frameworks that support strategy development (e.g., social listening).
• Love and deep understanding of culture and social trends.
• Excellent presentation and communication skills in a group environment.

Nice To Haves

• A university or college diploma in marketing, advertising, or a related field is preferred.

Responsibilities

• Serve as the day-to-day strategic lead across multiple brands.
• Develop strategies for brand activations.
• Oversee the content development for organic social.
• Maintain a deep understanding of the brand, audiences, business priorities, competition, and industry trends.
• Work on creative briefs, comms plans, campaign rollouts, and thought leadership.
• Translate events, trends, and conversations into inspiring creative opportunities and proactive briefs.
• Identify passion points and topics a brand should engage in, delivering insights that inspire creative teams and impact businesses.
• Work closely with the Creative team to brainstorm, generate thought starters, and help hone their work.
• Stay updated on the latest social media platforms and trends.
• Understand ad units, media opportunities, and post content options to make strategic recommendations for paid and owned media.
• Oversee social media playbook development.
• Translate social listening data and media insights into strategic recommendations.
• Present big and complex ideas clearly and effectively into simple, compelling stories and presentations.
• Work with a pod structure consisting of Creatives, Social Copywriters, and Content Creators.
• Directly manage two Social Media Managers.
• Help Social Media Managers develop planned and reactive social briefs, deploy daily content, and manage the relationship with Brand Partners.

Benefits

• The Kitchen and Kraft Heinz. are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree