Senior Strategist, Audience & Journey

Alterra • Denver, CO

13d • $80,000 - $112,000 • Hybrid

About The Position

The Senior Strategist, Audience & Journey is responsible for leading the strategy, execution, and optimization of end-to-end customer lifecycle marketing programs across multiple channels, including email, SMS, app, and web. This role drives both strategic direction and hands-on execution of audience development, segmentation, testing, journey orchestration, and campaign performance to deliver personalized customer experiences that improve engagement, conversion, retention, and lifetime value. The Senior Strategist will directly support audience creation, journey builds, campaign execution, QA, and optimization efforts while partnering cross-functionally with Marketing, CRM, Analytics, Product, and Technology teams.

Requirements

• 6+ years of experience in CRM, lifecycle marketing, or marketing automation with both strategic and executional responsibilities.
• Prior leadership experience managing projects, cross-functional initiatives, or teams, with readiness to grow into direct people management responsibilities.
• Proven experience building and managing audiences and customer journeys within CDP and CRM platforms.
• Strong understanding of lifecycle marketing strategy, personalization, segmentation, and omnichannel campaign orchestration.
• Experience with CRM platforms and marketing automation tools such as Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Insider, or similar platforms.
• Strong analytical and problem-solving skills with experience leveraging performance data to drive optimization.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Excellent communication, collaboration, and stakeholder management skills.
• Understanding of digital privacy and compliance standards including CAN-SPAM, GDPR, and TCPA.
• Bachelor’s degree in related field required (marketing, business, business analytics, communications, economics).

Nice To Haves

• Experience leading CRM operational processes or campaign production teams.
• Familiarity with CDPs, customer data strategy, and audience governance best practices.
• Experience implementing testing frameworks and personalization strategies.
• Knowledge of agile project management methodologies and workflow optimization.
• Experience within a subscription, seasonal, retail, travel, or hospitality business.

Responsibilities

• Build and manage advanced audience segmentation and targeting strategies to support personalized customer experiences.
• Execute and optimize CRM marketing calendar initiatives and automated lifecycle campaigns.
• Directly support hands-on audience creation, journey builds, campaign execution, QA, and deployment activities.
• Establish scalable workflows, governance standards, and operational best practices for audience management and journey orchestration.
• Lead testing strategies and optimization initiatives to improve engagement, conversion, retention, and customer lifetime value.
• Partner cross-functionally with Marketing, CRM, Analytics, Product, and Technology teams to align lifecycle initiatives with business goals.
• Translate business needs into audience and journey requirements while identifying opportunities for automation and personalization.
• Utilize performance data and insights to recommend optimizations and improve campaign and journey effectiveness.
• Manage audience suppression, frequency controls, and compliance standards across CRM channels.
• Support CRM platform enhancements, operational improvements, and implementation of new lifecycle marketing capabilities.

Benefits

• Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
• Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits (Denver employees only)
• Hybrid workplace policy encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood (for eligible employees).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior