Senior Editor, Audience
About The Position
Forbes is seeking a Senior Editor, Audience who understands how journalism travels on social platforms and how to make it perform. The role is a vital part of the newsroom’s audience team and will lead social strategy across Facebook, X and LinkedIn, as well as emerging platforms, ensuring editorial quality while driving readers back to Forbes. This editor will identify the stories that matter most and make sure they reach the right audience. You’ll work closely with editors, reporters and design staff to get stories packaged and posted quickly, and help plan rollouts for tentpole projects, from major list launches (Under 30, Billionaires) to investigations, features, breaking news and contributor content. Strong candidates have sharp news judgment, superior writing skills and enthusiasm for figuring out the best ways to convert interest in our stories on social platforms into actual Forbes readers. They should be constantly testing new approaches to reach readers and adjust quickly when platforms change. They must have a strong command of all available performance data, make clear decisions and explain why something is working (and why it isn’t). This is a role for a news obsessive who can move quickly and think creatively in real time. This is an editorial role focused on distribution—not brand marketing or paid social. Success in this role means consistently getting Forbes journalism in front of the right audience—and learning quickly from how it performs.
Requirements
- 5+ years of relevant editorial and social media experience.
- Experience with news stories is a must.
- Demonstrated people management experience, including coaching, developing, and leading high-performing teams.
- Demonstrated success developing social strategies that grow engaged audiences and drive high-value referral traffic.
- Strong editorial judgment and exceptional copy-editing skills, with experience packaging complex stories for social audiences.
- Experience across Facebook, LinkedIn & X, with a strong understanding of platform-specific algorithms, evolving features, and best practices for maximizing organic reach and driving community engagement.
- Experience with social media analytics platforms and tools such as Google Analytics and ability to interpret performance data to inform strategy.
Nice To Haves
- Experience with design tools like Adobe Premiere Pro, Photoshop, Canva and Figma is preferred.
Responsibilities
- Run day-to-day social strategy across Facebook, X, LinkedIn and emerging platforms (Bluesky, Threads, WhatsApp), with a focus on driving high-value audience back to Forbes.
- Manage two audience team members, editing and guiding them on how to package stories for social; oversee scheduling and operations.
- Own performance reporting and use it to adjust strategy day to day.
- Approves all key social copy.
- Manage the publishing schedule across platforms, ensuring timely promotion of editorial, video and commerce content.
- Work with editors and design to package major stories, list launches and special projects.
- Jump into breaking news moments with a hands-on, real-time publishing approach.
- Spot platform trends early and flag opportunities for coverage and packaging.
Benefits
- Forbes aims to offer employees the flexibility they need in order to be successful.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
