Journey Coordinator (Student Engagement Strategist)

Western Governors University•Salt Lake City, UT

2d•$56,500 - $84,700•Remote

About The Position

Plays a key role in supporting our mission by developing and delivering timely, personalized, and effective communications that guide and support students throughout their journey. Responsible for executing targeted, lifecycle-based campaigns that inform, engage, and nurture students—from enrollment through graduation. This role will also require occasional after-hours or weekend work to deliver time-sensitive communications, particularly those critical to student progress, university operations, or urgent support notifications.

Requirements

Excellent written communication and project coordination skills.
Must be highly organized
Proficiency with communication tools and platforms such as CRM/marketing automation systems.
Experience creating and managing nurturing campaigns.
Strong attention to detail and ability to manage multiple concurrent projects.
Must be flexible, willing, and able to support after-hours communications as needed.
Bachelor’s degree in communications, marketing, education, or related field.
2 years of experience in campaign-based communications, digital marketing, or student engagement.
Must have experience in campaign management, audience targeting, and nurturing strategy within a digital or higher education environment.

Nice To Haves

Experience in higher education or working with student audiences.
Knowledge of data segmentation, testing frameworks, and campaign analytics.
Familiarity with communication compliance standards in education (FERPA, CAN-SPAM, etc.).

Responsibilities

Builds and deploys strategic communication campaigns across email, SMS, in-app, and other digital channels.
Ensures messaging is student-centered, action-oriented, and aligned with the University brand, tone, and values.
Creates and manages nurturing journeys that support key milestones such as enrollment, orientation, academic momentum, and program completion.
Collaborates cross-functionally with content creators, academic teams, and student support units.
Utilizes CRM and marketing automation platforms to segment audiences based on behaviors, student journey stage, academic profile, and engagement history.
Personalizes messaging and delivery timing to maximize student response and retention.
Works with analytics and insights teams to track performance and continuously optimize campaigns.
Operates within communications platforms such as Salesforce, Marketo, Gensys, or other student engagement tools.
Maintains and troubleshoots automated workflows, dynamic content blocks, and contact management logic.
Collaborates with IT and data teams to support integrations and data flow for accurate targeting and reporting.
Monitors and responds to urgent communication needs outside of traditional working hours when necessary.
Supports rapid delivery of high-priority messages that impact student experience, service availability, or academic deadlines.
Performs other related duties as assigned.