Amplify Focus Audience Strategist

MSX International•New York, NY

4h•$110,000 - $150,000•Onsite

About The Position

As an Amplify Focus Audience Strategist, you will act as an accountability partner in shaping dealers’ engagement with the Hispanic community. Your primary responsibility will be the development and implementation of integrated marketing initiatives that effectively resonate with Hispanic consumers. Key objectives will be driving vehicle sales and increasing brand loyalty. This position requires marketing expertise, preferably within the automotive industry, as well as a deep understanding of Hispanic culture, values, and consumer behavior. Knowledge of other multicultural markets, preferably African American and Asian markets, is also desired. In this role, you will collaborate with client's dealerships to help them understand consumer demographics and localities to create targeted advertising. You will act as a liaison to the leadership team, ensuring they understand the benefits of their investment in multicultural marketing.

Requirements

Fluent Spanish speaker
Experience working with a large Dealer group and/or dealership personnel at all levels including Dealer Principal/General Manager, Sales Manager, Sales Consultant and F&I
Knowledge and understanding of various dealership processes and environments
Ability to set clear, measurable goals and maintain dealer accountability through regular progress tracking
Strong knowledge of digital marketing tools, platforms, and analytics
Excellent communication and relationship-building skills
Proven track record of success in multicultural marketing- Hispanic a must, African American and Asian Preferred.
Marketing/advertising media budget planning
Proficient with Excel (pivot and data interpretation) and Power Point
Minimum 2 years' experience in digital marketing and business development in the automotive industry.
Bachelor's degree required

Nice To Haves

Knowledge of other multicultural markets, preferably African American and Asian markets.

Responsibilities

Develop and implement integrated marketing initiatives that effectively resonate with Hispanic consumers.
Drive vehicle sales and increase brand loyalty within the Hispanic community.
Collaborate with client's dealerships to understand consumer demographics and localities for targeted advertising.
Act as a liaison to the leadership team, ensuring they understand the benefits of investment in multicultural marketing.