Audience Editor

Boston Globe Media•Boston, MA

1d•Onsite

About The Position

The editor will be part of an audience team that shapes our storytelling and coverage across a variety of platforms. This includes telling stories natively on social media, devising strategies to grow and engage audiences, and working across the Globe newsroom to amplify our reporting. We also want someone who can identify sources and connect with underrepresented perspectives through community outreach. A strong ability to collaborate across teams is a must in this role, as is curiosity and passion for local news. The ideal candidate also brings familiarity with social media platforms and has experience identifying opportunities on those platforms to engage readers. Furthermore, the candidate has experience working with photo, video, and other multimedia teams. The candidate should also have an acute knowledge of audience analytics and understand what drives growth and engagement with our users. This will include developing platform-specific or project-specific audience strategies and evaluating overall performance on channels.

Requirements

At least 2-4 years of experience as an audience journalist
Previous experience running social media accounts for a large brand or publication
Experience building and engaging with online communities
Excellent at writing social media copy and crafting a voice off-platform
Skilled at multitasking and juggling multiple, fast-moving storylines or long-term projects at once
A team player who thrives working in a group setting
This position is a union position covered by a collective bargaining agreement with the Boston Newspaper Guild.
Boston-based
Candidates should be based in the area or willing to move.

Nice To Haves

Familiarity with social media platforms
Experience identifying opportunities on social media platforms to engage readers
Experience working with photo, video, and other multimedia teams
Acute knowledge of audience analytics and understand what drives growth and engagement with our users
Developing platform-specific or project-specific audience strategies and evaluating overall performance on channels

Responsibilities

Oversee and execute a social media strategy to amplify our journalism and deepen engagements with online communities.
Develop strategies to build community with our digital subscriber base and engage users in two-way conversations on a variety of platforms.
Work broadly across the newsroom with journalists in all departments, helping to elevate their reporting and connect them directly to readers.
Actively participate in posting and managing existing social media accounts, and experiment with new ones.
Explore opportunities with new tools, audience targeting, and new forms of storytelling.
Liaise with partners outside the newsroom on a wide range of initiatives.
Monitor analytics and help identify KPIs for growth and engagement.
Help cultivate a team atmosphere and culture around our audience and community.
Organize and facilitate a regular cadence of audience discussions with journalists on trending stories and topics.
Analyze metrics for a variety of platforms and provide audience insights.