Audience Analyst

Dow Jones • New York, NY

1d • $65,000 - $80,000

About The Position

As an Audience Analyst, Subscriptions Audience at Dow Jones, you will play a pivotal role in understanding audience behavior, preferences, and trends with a focus on growing subscriptions through quality reach and scale across our consumer brands, including The Wall Street Journal, Barron’s, and MarketWatch. You will develop data-driven insights to inform content promotion, audience targeting, and engagement efforts within the Audience team in the greater Dow Jones consumer subscription organization.

Requirements

• 1-2 years of professional experience in a subscription, marketing, or data-related role.
• Bachelor's degree, preferably in a quantitative field (Business Analytics, Data Science, Social Sciences), or equivalent experience.
• Understanding of the fundamentals of SQL, Snowflake, and Tableau.
• Understanding of testing platforms such as Piano Composer and StatSig
• Strong skills in Excel, Google Sheets.
• Ability to deliver clear recommendations from data.
• Ability to summarize and present findings to non-technical stakeholders in clear and understandable manner.
• Excellent attention to detail and a commitment to data accuracy.
• Good communication skills and the ability to work as part of a team.
• Passion for news and subscriptions, along with a curiosity about audience behavior

Responsibilities

• Partner with Product and Engineering to define data requirements, establish success metrics, and monitor experiment performance to optimize testing outcomes.
• Incorporate AI and automation tools to streamline test result analysis, manage projects, and measure overall business impact.
• Define and document query optimization best practices to ensure a smooth, standardized migration from BigQuery to Snowflake.
• Analyze customer acquisition funnels to resolve friction points, gather reporting requirements, and build tracking dashboards in Tableau.
• Analyze complex behavioral and demographic data to segment audiences, partnering with Newsroom and Subscription teams to design and track targeted growth campaigns.

Benefits

• Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more
• Optional benefits to meet the diverse needs of our employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level