About The Position

This position is in Taxpayer Services, Customer Assistance, Relationship and Education (CARE), within Stakeholder Partnerships, Education & Communication (SPEC). The role develops and implements marketing and communication strategies that inform and educate taxpayers, customers, and partners about IRS programs, products, and services. It works with leveraged partners and IRS offices to promote voluntary compliance and improve organizational effectiveness. The consultant analyzes tax-related information and stakeholder needs, develops marketing materials and communication products, coordinates promotional efforts, and evaluates program effectiveness using research, surveys, and demographic and historical data. The position may require completion of a probationary period and use of a government-issued charge card for business-related travel. Alternative work schedules and staggered work hours may be available.

Requirements

  • One year of specialized experience equivalent in difficulty and responsibility to the GS-11 level in the Federal service.
  • Experience developing and promoting materials for customers or internal or external stakeholders through planning and implementing marketing and communication plans.
  • Experience applying marketing principles and techniques to plan, coordinate, and execute marketing plans and programs.
  • Experience using promotional methods and selecting media.
  • Experience developing leveraged partnerships.
  • Written and oral communication skills, including delivering presentations and producing written materials.
  • For current civilian employees, at least 90 days of federal civilian service since the latest qualifying non-temporary competitive appointment by the announcement closing or applicable cut-off date.
  • For positions above GS-05, meet applicable time-in-grade requirements; one year (52 weeks) at the next lower grade is required for the grade applied for.
  • Obtain and use a government-issued charge card for business-related travel.

Responsibilities

  • Develop, recommend, and implement marketing plans, including targeted messages, information dissemination methods, and communication vehicles.
  • Develop research-driven marketing strategies for agency programs, products, and messages.
  • Work with leveraged partners to review taxpayers’ financial information and recommend alternatives for filing and paying federal taxes.
  • Review tax liability issues and data, identify potential tax issues, assess inquiries, evaluate courses of action, and develop marketing plans and products.
  • Collaborate with partners to assess local marketing efforts and provide feedback and recommendations on events, program effectiveness, and product or communication needs.
  • Coordinate marketing and promotional ideas, and work with area and headquarters offices on marketing program development and implementation.
  • Support product development and coordinate with IRS functions to publicize programs and promote organizational effectiveness.
  • Create and disseminate marketing and communication products, such as news releases, newsletters, flyers, bulletins, media events, web pages, and promotional materials.
  • Use multimedia communication tools to disseminate corporate messages and help partners promote voluntary compliance.
  • Identify stakeholder or systemic issues that may require teams or task forces, and participate in, facilitate, or lead teams to develop plans and strategies.
  • Work with management to measure program, product, and service effectiveness by analyzing historical, statistical, and demographic data.
  • Conduct focus groups and approved surveys to develop new strategies or revise existing ones.
  • Work with partners to use relevant data in developing marketing and implementation strategies.
  • Review and analyze survey data and recommend improvements to existing products and services.

Benefits

  • Comprehensive federal employee benefits package, with benefits available to employees and their families; specific eligibility depends on position type.
  • Alternative work schedule and staggered work hours may be available.
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